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Tag: Negative Buzz

There’s No Hiding in Social Media

Whether it’s an embarrassing video of one of the NBA’s leading players getting dunked on, or the trailer for a highly anticipated movie, some leaked videos should remain…leaked. When brands

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Word of Mouth “Buzz” – What if it’s negative?

I saw a Dr Pepper commercial this weekend featuring famous rapper/producer Dr Dre, and commented to my friend about how I was surprised he would put his face on such

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