In a seismic move for the advertising industry, one of the superbowl’s largest and most consistent advertisers (23 years straight!) won’t be making an appearance this year. Instead, Pepsi is
I saw a Dr Pepper commercial this weekend featuring famous rapper/producer Dr Dre, and commented to my friend about how I was surprised he would put his face on such
Does how believable something is determine how successfully viral it will become? Or does believability matter at all? Maybe the raw entertainment value is what propels something to total viral glory. Let’s take a look at a few examples and discuss…
