Often times, business owners and brand managers tend to think that “Facebook is great, but our customers aren’t using it; Facebook is for teenagers.” That logic is simply not true. Recently, Facebook hit the 200 million user mark, making it the largest social networking platform in existence. By not using Facebook, you are missing out on opportunities to connect with your customers that do.
Facebook users aren’t broke, female, college students. Here are some stats on the Facebook user base that just might change your preconceptions:
- 46 million users are older than 35
- 18 million users are over 50 years old
- 116 million have graduated college and beyond
- 58 million users earn over $100,000
- 110 million of them are female, 90 million are male
- 100 million of them have children under the age of 17
Those are BIG numbers. I’m sure your life insurance company would like to connect with the 46 million users that are 35 or older. As well, I’m sure your retirement community may want first dibs on the 18 million users 50+ that are thinking of retirement. By not engaging consumers on Facebook, Twitter, and other social media platforms, you are passing on the opportunity to connect with consumers through the tools and services they use.
If you’d like to talk about how you can connect with your consumers using social media, feel free to give us a call, we’d love to chat.
