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Spending your Time Wisely

I had the privilege of speaking at a New Media Seminar this week in Richmond, VA. I met a lot of nice people and got to share a little bit about choosing the right social networks and some basic social media Dos and Don’ts. My co-presenter and host of the event, Dave Saunders brought up a good point: If you don’t have anything to blog about, don’t have a blog. Although using social media to connect with consumers is free, the time it takes to pull it off is often an afterthought. Here are some tips on managing your time…

  1. Identify your goals (video views, location-based awareness, networking, sales leads etc.)
  2. Choose only networks that help you reach your goals (i.e. LinkedIn for professional networking)
  3. If you don’t have anything to blog about, don’t blog (don’t do something just to do it, there should be a purpose in everything you do or else you are just wasting time and money)
  4. Search for guides to help you use networks better (rather than taking the time to discover it on your own)
  5. Look for current trends and see if you can leverage them for additional awareness for you or your brand

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