I had the privilege of speaking at a New Media Seminar this week in Richmond, VA. I met a lot of nice people and got to share a little bit about choosing the right social networks and some basic social media Dos and Don’ts. My co-presenter and host of the event, Dave Saunders brought up a good point: If you don’t have anything to blog about, don’t have a blog. Although using social media to connect with consumers is free, the time it takes to pull it off is often an afterthought. Here are some tips on managing your time…
- Identify your goals (video views, location-based awareness, networking, sales leads etc.)
- Choose only networks that help you reach your goals (i.e. LinkedIn for professional networking)
- If you don’t have anything to blog about, don’t blog (don’t do something just to do it, there should be a purpose in everything you do or else you are just wasting time and money)
- Search for guides to help you use networks better (rather than taking the time to discover it on your own)
- Look for current trends and see if you can leverage them for additional awareness for you or your brand
