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Social Media Glossary: Blogs and Brand Ambassadors

Social Media terms can get confusing. As a recurring feature, we will include terms from our Social Media glossary and tell you how we use them to help our clients. Up first is a tried-and-true favorite of the advertising/PR industry: Blogs.

The word “blog” is derived from the term “web log.” It is a website maintained by an individual or group of individuals with similar interests. Blogs contain posts with commentary, descriptions of events, and other material such as video, images, and links to other resources and websites.

Our Push N Pull Division uses blogs to:

  • Increase Search Engine Optimization (SEO)
    • Organic:
      • Content written in a keyword-dense format. We research appropriate keywords and use them throughout blog posts. I want people searching for information about blogs to find this post, so I use the term “blog” and related terms at a certain density (sorry, but we can’t divulge all of our secrets). I highlighted “blog” to show how often I used it in this post.
      • Titles, tags, categories, and comments all affect how each post is indexed. If you have accurate and relevant content throughout these areas, you will increase your SEO.
    • Technical:
      • When content is updated frequently, the “spiders” that crawl the web for search engines must frequently revisit blogs. Therefore, the more posts you produce, the more often search engines come to your page, evaluate your content, and adjust your site index. Of course, you are only ranked higher if your content actually relates to your blog topic.
  • Give prospects/customers a reason to keep coming back
    • If someone views a website and doesn’t like it, they have no reason to come back. If someone comes to a blog and the top post doesn’t concern them, they can quickly scroll through other entries to see what interests them. And since blogs are regularly updated, they know to keep coming back.
  • Give your brand a personality
    • Website copy represents the company, so it can’t be too personal. A blog is written by individual people with individual personalities, and thus readers feel more connected to the brand, because they are really connected to the people within.
  • Enhance communication
    • With a blog, anybody on the web can comment on your entries.  This lets your audience interact with you, lets other people see the interaction.

There are even more compelling reasons to use a blog for your business, but entries should be short and sweet, so I’ll stop here. If you want the whole spiel, we’d be glad to talk to you. Just shoot us a line!

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