Social Media in the News – October

The weather is changing, and so is the world of social media. From new apps to new and tested features, we’ve summed up the top changes that you could take advantage of. Here’s a quick look at updates and new features!

Instagram launches Boomerang. It’s not a photo, it’s not a gif, it’s a Boomerang. Instagram announced this new app which lets users create looping videos that are just one second long. All you have to do is press a button and the app does the rest. It takes 5 still photos in just 1 second and stitches them together into a mini video that can play both forward and backward, looping forever. The video automatically saves to your camera roll and you can share your creation through different social media platforms. It’s free and you don’t even need an Instagram account to use it!


ae42475d-c47b-46ae-8129-5d543aa7f5ddTwitter opens polling feature. Polls, which were previously only available to a limited number of Twitter’s users, are now available to all. Anyone will be able to create a poll on the app and website. It’s allowing brands to engage with the public and understand what consumers think. Each poll will be open for 24 hours and polls are limited to only two choices for now. You won’t be able to see who voted for what, but you’ll be able to see results after the votes are in.


youtube-red-logoYouTube introduces Red. YouTube Red is a new membership designed to provide users with the ultimate video viewing experience. Red lets users enjoy videos across all of YouTube without ads, while also letting you save videos to watch offline at any time, uninterrupted for $9.99 a month. YouTube Red works with Google Play Music, so automatically subscribing to one gives you access to the other. Starting early next year, Red members will be able to access new, original shows and movies from YouTube’s biggest creators.


facebook-canvasFacebook tests Canvas. Facebook is currently testing a new ad experience that helps businesses build brands and drive sales. After clicking on an ad, people will see a full-service screen where they can browse through a variety of products, before going to the retailer’s website to purchase. Users will also be able to click the “buy” button on ads to purchase the product directly from the business, without leaving Facebook. There is also a new “Shop” section available to Page owners and a shopping feature in Favorites for users. Stay tuned to see what else Facebook will decide to implement after they review the results of the tests.

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