Why You Should be Using Instagram Stories for Your Brand


Earlier this month, Instagram jumped on the video train and introduced Instagram Stories. They work exactly like Snapchat Stories, allowing you to post a 24-hour photos and videos. It’s an excellent and easy-to-use alternative to Snapchat. You can now share your best photos as Instagram posts and then share your memories through Stories.

These are a few benefits of Instagram Stories:

  • Stories can be used to cover an event. Most of the time, brands stick to one post a day on Instagram, but if there is a special event or you have a surplus of pictures, Stories can be a great alternative to share these.
  • Customers can get to know your brand. You can use Stories to share behind-the-scenes content. This helps customers relate to your brand on another level.
  • You don’t have to make another social media account. You don’t have to worry about building a following on another social media platform because your existing group of Instagram followers will be able to view your Stories.
  • It’s easier to use than Snapchat. Posting a story to Snapchat requires a lot of knowledge because of the amount of capabilities it has. Instagram Stories has clear navigation with labels and walk-throughs.
  • Stories reinforce awareness of your brand. When you post an Instagram story, it appears at the top of a customer’s Instagram. They don’t even have to view your story to be reminded of your brand since you’ll show up at the top.
  • You can reach a larger audience. There are 300 million active daily users on Instagram and only 100 million active daily users on Snapchat. Using Instagram Stories gives you the opportunity to reach a larger group of your target audience.

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