Social Media Recap- September

Instagram Releases Save Draft Feature

This past week Instagram announced they had finally created the “Save as Draft” feature. Users will now be able to create their post including filters, editing, captions and tagging and then save the post to be published at another time. To save your post as a draft, complete all the editing you want for your post and then go back to the filter selection page and tap the back arrow in the top left. A pop up will show asking if you want to save it as a draft.


Snapchat Releases Customizable Templates for On-Demand Geo-Filters

Snapchat is now making it even easier for users to create custom geo-filters for on the spot use. The new customizable templates are for those that want the uniqueness of having a personal geo-filter but don’t want to go through the process of creating one from scratch. All the user has to do is choose their theme, select a design and then customize text and colors. It’s as simple as that.


LinkedIn Launches Conversion Tracking

The new conversion tracking released by LinkedIn this month will allow LinkedIn Campaign managers to easily track and measure how many leads, sign-ups, content downloads, purchases and other measurement data they’re getting from a particular piece of content or ad text. The added detail allows campaign managers an in-depth look at which of their sponsored content and text ads are producing the most traffic and the best results, thus helping them target audiences more precisely.



Twitter Adds New Features to Your DMs

The newest features added to Twitter’s Direct Messaging are making the app feel more like an instant messaging platform. Read receipts, typing indicators, and web link previews will all show up in your DMs sometime soon. Just like other messaging apps, you will have the ability to turn Read Receipts on or off.

Facebook Adds New Custom Targeting Option

One of the big updates for the website this month is the addition of creating custom audiences that target users who have viewed a business’ Canvas ads. This new custom audience criteria helps advertisers narrow their audience into a group that will yield conversions.


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