TCA Push ‘n Pull Blog

We are a division of The Cyphers Agency. A division put together to harness the power of consumer conversation with search engine marketing, online advertising, email marketing, social media and word of mouth marketing.

PUSH to get the word out to an entire group of potential customers in order to hit those that may be currently interested in your product or service. Online banners ads, email broadcasts and WOM campaigns.

PULL to draw visitors to your web site when they are actively seeking your product or service. SEO, pay per click search engines, directory listings, and yellow page ads.

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Tips for Finding the Right Foodie Influencer for your Restaurant

Influencers are a great resource for restaurants. With word of mouth being a strong factor in people deciding where they want to eat, choosing the …

Reputation management

Online Reputation Management for Educational Institutions

For an educational institution, implementing and sustaining positive reputation management online is fundamental. It’s how you reach current and potential students and find growth opportunities. …


5 Tips for Restaurants to Capture Their Cuisines’ Good Side

Photos are the visual magnet that can draw customers to various brands around the country, and for restaurants, food photography is especially important. According to …

How to Use Google Ads for the Banking Industry

When we’re unsure of an answer, whether it’s that actor in some movie or the best restaurant in the area, we turn to our favorite …


Leveraging Twitter for Your Restaurant

A lot of people may associate Twitter with news content and funny commentary on daily life, but it can be a successful platform for growing …


Social Media Challenges for Small Restaurant and Food Businesses

For a small business in the food or restaurant industry, it is hard to stand out on social media! From building your audience to creating …


Using #Food Hashtags on Instagram

Food brings people together, which is now also true for the digital world! Whether it’s a picture of what someone had for dinner or a …


5 Tips for Networking within Trade Association Communities on LinkedIn

1.      Connect Emotionally A great way to create attention and interest in your association, which will encourage networking, is by making your mission known to your audience. …

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