We are a division of The Cyphers Agency. A division put together to harness the power of consumer conversation with search engine marketing, online advertising, email marketing, social media and word of mouth marketing.
PUSH to get the word out to an entire group of potential customers in order to hit those that may be currently interested in your product or service. Online banners ads, email broadcasts and WOM campaigns.
PULL to draw visitors to your web site when they are actively seeking your product or service. SEO, pay per click search engines, directory listings, and yellow page ads.
Four tips to improve restaurant website user experience
Diners have many options to choose from for where to dine. If your website user experience stands out from your …
Meet Reece, Our New Digital Marketing Coordinator!
Hi everyone! My name is Reece Milner and I am excited to have joined The Cyphers Agency as a Digital …
Leveraging PR Hits on Social Media
Whether you are working with a PR team or managing PR and social media yourself, there is a clear relationship …
Should your restaurant be active on Pinterest?
Pinterest is a unique platform since it operates a little differently from other social media platforms. While most social media …
The Ins and Outs of Webinar Moderation
Understanding the ins and outs of webinar moderation is important as it has become a high-demand skill in the world …
YouTube Pre-Roll Ads for Nonprofits
The accelerated growth of video marketing on digital platforms has only gained momentum over recent years. Most social media platforms …
4 Tips to Creating Visual Continuity for Your Financial Institution’s Instagram
Creating visual continuity for your financial institution’s Instagram may be daunting, but the process is actually quite simple. Your financial …
How educational institutions can use YouTube to elevate their brand
With YouTube being the second most popular search engine in the world, your educational institution should take advantage of the …
Leveraging Influencer Marketing for Financial Institutions
While your initial thought might be that influencer marketing is not a good match for financial institutions, when used properly, …
Moving from Goals to Event Tracking in Google Analytics 4
Track events in Google Analytics without adding goals! See how Google Analytics 4 offers a new way to track conversion events such as form submissions on your website.
3 Tips on How your Restaurant Can Utilize TikTok to Boost Engagement
TikTok is on the brain. It is one of the first social media platforms we have seen that has been …
4 Essential Guidelines for Testing Your Social Media Content
Strategic content isn’t an exact science. There are best practices here and there for each platform, but the only way …
3 Tips for Improving Email Marketing for Educational Institutions
Educational institutions have taken a lot of their marketing efforts to social media platforms, but is there still a place …
How and When Brands Should Engage on Social Media in Relation to Social Movements?
It’s the question on every brand’s mind: when should brands engage on social media in relation to social movements? This …
Creating video content with Instagram Reels for restaurants
With Instagram’s new video format “Reels” coming close to a year old, we’re now starting to notice what video content …
4 Tips for Increasing Engagement on Your Educational Institution’s Facebook Page
Increasing engagement on your educational institution’s Facebook page is necessary when your goal is to provide a helpful, online community …