We are a division of The Cyphers Agency. A division put together to harness the power of consumer conversation with search engine marketing, online advertising, email marketing, social media and word of mouth marketing.
PUSH to get the word out to an entire group of potential customers in order to hit those that may be currently interested in your product or service. Online banners ads, email broadcasts and WOM campaigns.
PULL to draw visitors to your web site when they are actively seeking your product or service. SEO, pay per click search engines, directory listings, and yellow page ads.
Facebook Ads for Franchises
Franchising can be a successful way to expand your business. Although, the more franchisees in the mix, the more challenging it can be to properly …
Best Practices for Businesses on Review Websites
While personal references still have significance in today’s society, no one can argue the overwhelming influential power of online review websites that reach millions of …
Online Reputation Management for Educational Institutions
For an educational institution, implementing and sustaining positive reputation management online is fundamental. It’s how you reach current and potential students and find growth opportunities. …
5 Tips for Restaurants to Capture Their Cuisines’ Good Side
Photos are the visual magnet that can draw customers to various brands around the country, and for restaurants, food photography is especially important. According to …
How to Use Google Ads for the Banking Industry
When we’re unsure of an answer, whether it’s that actor in some movie or the best restaurant in the area, we turn to our favorite …
Social Media Recap: Fall 2019
Hi I’m B, and I’m Kristin. We’re kicking off fall by recapping all of the things that happened in social media over the last few …
Leveraging Twitter for Your Restaurant
A lot of people may associate Twitter with news content and funny commentary on daily life, but it can be a successful platform for growing …
Social Media Challenges for Small Restaurant and Food Businesses
For a small business in the food or restaurant industry, it is hard to stand out on social media! From building your audience to creating …
Influencer Campaigns: Are They Right for Your Trade Association?
One of the most popular trends in social media marketing is participating in an influencer campaign. Influencers come in all sizes, and they impact audiences …
Using #Food Hashtags on Instagram
Food brings people together, which is now also true for the digital world! Whether it’s a picture of what someone had for dinner or a …
Email Marketing and Re-Engagement Campaigning
Zoysia Farm Nurseries is a specialty retailer of Zoysia grass, seed, plugs and complimentary lawn resources. A successful email marketing tactic for this client has …
5 Tips for Networking within Trade Association Communities on LinkedIn
1. Connect Emotionally A great way to create attention and interest in your association, which will encourage networking, is by making your mission known to your audience. …
6 Key Social Media Tactics Educational Institutions use to Inspire Learning
The days of receiving endless promotional postcards in the mail for educational institutions is over, thanks to social media. Many educational institutions are turning to …
Tips to Best Manage Social Media for a Medical Organization
Managing an online presence for a medical organization can be a tricky thing to master. When you’re a resource to your patients, it is extremely …
Social Media Recap, Q2 2019
Aloha from Hawaii! Our digital team is bringing you the latest happenings in the world of social media updates. Watch to learn more about the …
8 Reasons Brands Love Instagram
Through the years, social media has developed into what some would say an integral part of a functioning of society. Instagram’s ongoing developments and updates …