We are a division of The Cyphers Agency. A division put together to harness the power of consumer conversation with search engine marketing, online advertising, email marketing, social media and word of mouth marketing.
PUSH to get the word out to an entire group of potential customers in order to hit those that may be currently interested in your product or service. Online banners ads, email broadcasts and WOM campaigns.
PULL to draw visitors to your web site when they are actively seeking your product or service. SEO, pay per click search engines, directory listings, and yellow page ads.
2020 Social Media Trend Predictions
Hello, 2020! There’s a lot of buzz around this year being a big deal for the digital landscape and the way people get and give …
How to Unify Your Brand’s Franchises Across All Channels
Franchises have a somewhat difficult task when it comes to creating and managing an online presence through use of social media. Does each franchise have …
Social Media Recap: Q4 2019
Hi I’m Kristin and I’m B. Welcome to the last social media recap of 2019. It’s been quite the year in the world of social …
Tips for Finding the Right Foodie Influencer for your Restaurant
Influencers are a great resource for restaurants. With word of mouth being a strong factor in people deciding where they want to eat, choosing the …
How to Promote Restaurant Loyalty Programs on Social Media
Loyal customers are the lifeblood of successful restaurants, and those customers should be rewarded. Restaurants that treat their return customers to extra perks provide an …
How Trade Associations Talk to Multiple Audiences on Social Media
When managing the social presence of trade associations that have both business-to-business (B2B) and business-to-consumer (B2C) audiences, you’re biggest asset will be thorough planning. Each …
Facebook Ads for Franchises
Franchising can be a successful way to expand your business. Although, the more franchisees in the mix, the more challenging it can be to properly …
Best Practices for Businesses on Review Websites
While personal references still have significance in today’s society, no one can argue the overwhelming influential power of online review websites that reach millions of …
Online Reputation Management for Educational Institutions
For an educational institution, implementing and sustaining positive reputation management online is fundamental. It’s how you reach current and potential students and find growth opportunities. …
5 Tips for Restaurants to Capture Their Cuisines’ Good Side
Photos are the visual magnet that can draw customers to various brands around the country, and for restaurants, food photography is especially important. According to …
How to Use Google Ads for the Banking Industry
When we’re unsure of an answer, whether it’s that actor in some movie or the best restaurant in the area, we turn to our favorite …
Social Media Recap: Fall 2019
Hi I’m B, and I’m Kristin. We’re kicking off fall by recapping all of the things that happened in social media over the last few …
Leveraging Twitter for Your Restaurant
A lot of people may associate Twitter with news content and funny commentary on daily life, but it can be a successful platform for growing …
Social Media Challenges for Small Restaurant and Food Businesses
For a small business in the food or restaurant industry, it is hard to stand out on social media! From building your audience to creating …
Influencer Campaigns: Are They Right for Your Trade Association?
One of the most popular trends in social media marketing is participating in an influencer campaign. Influencers come in all sizes, and they impact audiences …
Using #Food Hashtags on Instagram
Food brings people together, which is now also true for the digital world! Whether it’s a picture of what someone had for dinner or a …