TCA Push ‘n Pull Blog

We are a division of The Cyphers Agency. A division put together to harness the power of consumer conversation with search engine marketing, online advertising, email marketing, social media and word of mouth marketing.

PUSH to get the word out to an entire group of potential customers in order to hit those that may be currently interested in your product or service. Online banners ads, email broadcasts and WOM campaigns.

PULL to draw visitors to your web site when they are actively seeking your product or service. SEO, pay per click search engines, directory listings, and yellow page ads.

Should you consider ads on your podcast?

With more and more people experiencing success in the podcast world, it’s no surprise advertising has become a key component. …

Capital Bank

Instagram Strategies to Reach Gen Z

Over the past few years, Gen Z has become one of the most sought-after demographics to target across a variety …

YouTube Ads

What type of YouTube ads are right for your financial organization?

YouTube ads are a great tool to use in order to optimize your presence on the platform. With so many …

Tips to Creating the Perfect TikTok for Your Educational Institution

In 2021, TikTok is everywhere, and it’s for everyone. Whether it’s a cool new sweatshirt, a foldable ring light, career …

How to Connect Potential Students with Educational Institution Staff

The connection that your educational institution has with prospective students is valued at a premium when it’s rooted in transparency …

Restaurant Website User Experience

Four tips to improve restaurant website user experience

Diners have many options to choose from for where to dine. If your website user experience stands out from your …

Meet Reece, Our New Digital Marketing Coordinator!

Hi everyone! My name is Reece Milner and I am excited to have joined The Cyphers Agency as a Digital …

The Ins and Outs of Webinar Moderation

Understanding the ins and outs of webinar moderation is important as it has become a high-demand skill in the world …

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