TCA Push ‘n Pull Blog

We are a division of The Cyphers Agency. A division put together to harness the power of consumer conversation with search engine marketing, online advertising, email marketing, social media and word of mouth marketing.

PUSH to get the word out to an entire group of potential customers in order to hit those that may be currently interested in your product or service. Online banners ads, email broadcasts and WOM campaigns.

PULL to draw visitors to your web site when they are actively seeking your product or service. SEO, pay per click search engines, directory listings, and yellow page ads.

Capital Bank

Instagram Strategies to Reach Gen Z

Over the past few years, Gen Z has become one of the most sought-after demographics to target across a variety of industries. According to Forbes, …

YouTube Ads

What type of YouTube ads are right for your financial organization?

YouTube ads are a great tool to use in order to optimize your presence on the platform. With so many different options, YouTube makes it …

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Tips to Creating the Perfect TikTok for Your Educational Institution

In 2021, TikTok is everywhere, and it’s for everyone. Whether it’s a cool new sweatshirt, a foldable ring light, career advice, the best Amazon finds, …

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How to Connect Potential Students with Educational Institution Staff

The connection that your educational institution has with prospective students is valued at a premium when it’s rooted in transparency and accessibility. Whether for a …

Restaurant Website User Experience

Four tips to improve restaurant website user experience

Diners have many options to choose from for where to dine. If your website user experience stands out from your competition, your restaurant will benefit. …

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Meet Reece, Our New Digital Marketing Coordinator!

Hi everyone! My name is Reece Milner and I am excited to have joined The Cyphers Agency as a Digital Marketing Coordinator. I graduated from …

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The Ins and Outs of Webinar Moderation

Understanding the ins and outs of webinar moderation is important as it has become a high-demand skill in the world of marketing, and allows companies …

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