We are a division of The Cyphers Agency. A division put together to harness the power of consumer conversation with search engine marketing, online advertising, email marketing, social media and word of mouth marketing.
PUSH to get the word out to an entire group of potential customers in order to hit those that may be currently interested in your product or service. Online banners ads, email broadcasts and WOM campaigns.
PULL to draw visitors to your web site when they are actively seeking your product or service. SEO, pay per click search engines, directory listings, and yellow page ads.
Social Media Content Topics for Educational Institutions
No matter the social platform you’re using, as an educational institution it’s important to establish set social media content topics for your social media accounts. …
5 Instagram Story Tips for Educational Institutions
While we have all mastered scrolling through an endless stream of homepage feeds, the experience of tapping through Instagram Stories is a new favorite pastime. …
How to Structure a Trade Association e-Newsletter
It’s no secret that people want information faster than ever before. A trade association e-newsletter must work to stand out during haphazard scanning from readers. …
7 Steps for Creating a Clever Reply
We’ve all been there- a comment pops up on one of your posts and it calls for brainstorming a clever reply. But where to start? …
Social Listening: How to Get Started
As a brand, it’s crucial to pay attention to your customers and audience – especially on social media. If you’re looking for simple ways to …
3 ways restaurants can promote food take out and delivery on social media
Did you know 63% of consumers agree that it is more convenient to get food delivered than dining out with a family? With the rise …
3 ways for universities to build relationships with students through live streaming
Now, more than ever, universities must adapt to the online world. Students and family members rely on virtual assistance for help and count on live …
Keep the Social in Social Distancing, How Social Media Teams Stay Connected While Working Remotely
The initials “WFH” have been gracing corporate calendars over the past several years, but we’re not all accustomed to the “work from home” model of …
7 Tips for Creating a Social Media Editorial Calendar for a Restaurant
While delicious food and fun drinks are easy and exciting to write about, creating an editorial calendar for a restaurant involves a lot of planning. …
4 tips for financial institutions using LinkedIn
With around 90 million LinkedIn users labeled as senior-level influential people and 63 million working in decision-making positions, companies should be taking advantage of the …
Hey Abbey!
Meet our Digital Marketing Coordinator, Abbey! Hey Abbey! Hey! What are you listening to? Coldplay. Where’s your favorite place? Probably my couch. Who’s your social …
Instagram Strategies for Educational Institutions
Instagram is a great platform for cultivating an online community for educational institutions. The easy-to-view and interactive platform allows for low-effort engagement from prospects, students …
Make Successful Facebook Groups as a Non-profit
As the social media landscape shifts on a daily basis, Facebook has become a popular hub for group communication. With over 1 billion people using …
We’re live in 5, 4, 3, 2 …
Real time content has rapidly grown over the last several years. Social media platforms encourage users to engage with current events and keep up with …
Finding the Right Project Management Software for Your Association
Stacks of papers, unorganized files, confusing email chains— where does it all end? With countless projects consistently coming across desks and through inboxes, it can …
4 Tips for Nonprofit Organizations When Creating a Compelling Instagram Photo
It’s essential for nonprofit organizations to stand out on social media since there are more than 1.5 million registered in the United States. As the …