We are a division of The Cyphers Agency. A division put together to harness the power of consumer conversation with search engine marketing, online advertising, email marketing, social media and word of mouth marketing.
PUSH to get the word out to an entire group of potential customers in order to hit those that may be currently interested in your product or service. Online banners ads, email broadcasts and WOM campaigns.
PULL to draw visitors to your web site when they are actively seeking your product or service. SEO, pay per click search engines, directory listings, and yellow page ads.
Social Media and the rise of TikTok During the Pandemic
During the covid-19 pandemic, social media became an emotional escape when the news was focused on the spread of disease …
Writing to Engage vs Writing to Sell via Social Media
Back in the day, when the world of social media began and professionals soon took the reins to promote and …
Utilizing Social Media for Your Traditional Bank
Over the past few years, social media has only further cemented itself as one of the most powerful tools for …
Personal LinkedIn Profile Management Tips
LinkedIn is a great source for companies looking to connect with members of a certain industry. However, what many overlook …
The Power of Brand Partnerships in 2022
As brand partnerships continue to trend in 2022, so does the unique opportunity to collaborate and integrate each brands’ accompanying …
Creating Brand Ambassador Relationships with Outdoor Hospitality/Travel Creators
Different from an influencer who typically participates in one-time or short-term partnerships, a brand ambassador becomes a part of your …
Thinking outside of the box with brand partnerships
In 2022, influencer marketing is everywhere. From TikTok to Instagram, and even Super Bowl ads, many brands have perfected the …
How to Make the Most of LinkedIn
If pandemic social media use has shown us one thing it’s the usefulness of LinkedIn! Often thought of as an …
How awareness campaigns can be more effective than lead gen on social for trade associations
Launching a campaign on social media may seem simple, but the necessary planning to have an effective campaign is more …
Tips for repurposing your video content across social media
In a world revolving around social media and the demand for 24/7 content, it may seem like the moment you …
How to Stay Up to Date on Social Media Trends and Platform Updates
Social media is defined as “websites and applications that enable users to create and share content or participate in social …
How to Recruit Talent on Social Media
In today’s world, social media can be utilized across any given industry and for any need. Following the recent changes …
Should you consider ads on your podcast?
With more and more people experiencing success in the podcast world, it’s no surprise advertising has become a key component. …
Instagram Strategies to Reach Gen Z
Over the past few years, Gen Z has become one of the most sought-after demographics to target across a variety …
How to Promote and Host Live Virtual Events for Educational Institutions
The world has turned to virtual means when it comes to sharing information and building community. While some educational institutions …
What type of YouTube ads are right for your financial organization?
YouTube ads are a great tool to use in order to optimize your presence on the platform. With so many …