We are a division of The Cyphers Agency. A division put together to harness the power of consumer conversation with search engine marketing, online advertising, email marketing, social media and word of mouth marketing.
PUSH to get the word out to an entire group of potential customers in order to hit those that may be currently interested in your product or service. Online banners ads, email broadcasts and WOM campaigns.
PULL to draw visitors to your web site when they are actively seeking your product or service. SEO, pay per click search engines, directory listings, and yellow page ads.
Thinking outside of the box with brand partnerships
In 2022, influencer marketing is everywhere. From TikTok to Instagram, and even Super Bowl ads, many brands have perfected the …
How to Make the Most of LinkedIn
If pandemic social media use has shown us one thing it’s the usefulness of LinkedIn! Often thought of as an …
How awareness campaigns can be more effective than lead gen on social for trade associations
Launching a campaign on social media may seem simple, but the necessary planning to have an effective campaign is more …
Tips for repurposing your video content across social media
In a world revolving around social media and the demand for 24/7 content, it may seem like the moment you …
How to Stay Up to Date on Social Media Trends and Platform Updates
Social media is defined as “websites and applications that enable users to create and share content or participate in social …
How to Recruit Talent on Social Media
In today’s world, social media can be utilized across any given industry and for any need. Following the recent changes …
Should you consider ads on your podcast?
With more and more people experiencing success in the podcast world, it’s no surprise advertising has become a key component. …
Instagram Strategies to Reach Gen Z
Over the past few years, Gen Z has become one of the most sought-after demographics to target across a variety …
Pros and cons of different media assets on social media
A social media post isn’t complete without some sort of media asset to go along with it. Whether it be …
How to Promote and Host Live Virtual Events for Educational Institutions
The world has turned to virtual means when it comes to sharing information and building community. While some educational institutions …
What type of YouTube ads are right for your financial organization?
YouTube ads are a great tool to use in order to optimize your presence on the platform. With so many …
Developing a Strategy for Using an Influencer Marketing Platform
Influencer marketing platforms are a huge asset for brands small and large looking to launch an influencer campaign. Many are …
Tips to Creating the Perfect TikTok for Your Educational Institution
In 2021, TikTok is everywhere, and it’s for everyone. Whether it’s a cool new sweatshirt, a foldable ring light, career …
How to provide value to your audience through Facebook Groups
With over 1.8 billion people participating in Facebook Groups, it’s no surprise the social media platform is continuing to put …
What Matters When it Comes to Social Media Reporting for your Trade Association
Social media reporting is a great way to gain insight into your current strategy. As many of the social media …
How to Connect Potential Students with Educational Institution Staff
The connection that your educational institution has with prospective students is valued at a premium when it’s rooted in transparency …