We are a division of The Cyphers Agency. A division put together to harness the power of consumer conversation with search engine marketing, online advertising, email marketing, social media and word of mouth marketing.
PUSH to get the word out to an entire group of potential customers in order to hit those that may be currently interested in your product or service. Online banners ads, email broadcasts and WOM campaigns.
PULL to draw visitors to your web site when they are actively seeking your product or service. SEO, pay per click search engines, directory listings, and yellow page ads.
How to Use Paid and Natural Search to Fuel Each Other
It’s not surprising that natural SEO work and managing Google Adwords often grow in separate silos at many companies. They …
Coming Soon: Pinterest Analytics for Brands
Any brand that’s been able to build a strategic presence on Pinterest has likely seen the impressive referrals back to …
Tackling The Myth of Social Media & ROI
We hear this time, and time again. “ I don’t want to put money into social media because there is …
You Are Not Alone: Facebook Changes Decoded
Have you been noticing that your Facebook engagement and organic reach is majorly lacking? Don’t worry, you’re not alone. Facebook …
3 Tips to Make Your Influencer Outreach Awesome
Influencers: “Individuals who have the power to affect purchase decisions of others because of their (real or perceived) authority, knowledge, position, or relationship. “ Via:http://www.businessdictionary.com/definition/influencers.html#ixzz30ZHSyOSl Influencers are everywhere. They can …
Our Top 3 Favorite Surprise and Delight Campaigns
In the age of social media, the consumer really is king. Social media has opened up brands to a boat load …
Typefaces Explored – Font News and Links
“Letters do love one another. However, due to their anatomical differences, some letters have a hard time achieving intimacy.” …
Recent Linkedin Updates Explained
Our favorite social media sites have been changing a lot lately. First there were the Facebook updates, then twitter got …
A Day in the Life: Sarah, Social Media Coordinator
A lot of people have an idea of what they think a Social Media Coordinator does. Although it changes from agency to agency, here at Cyphers, I don’t just sit in front of Facebook and Twitter all day. Although a lot of my job does include monitoring social media sites for our clients, I wear several different hats through out the week. Here is a brief look into what a typical week in my position looks like.
Facebook Updates That Won’t Ruin Your Life
Let me paint a picture for you. You’re drinking your morning cup of joe, you login to Facebook before diving …
Lets get Visual: 3 reasons why your brand should be on Instagram
Everyone loves Instagram but so many brands are just not sure if / how it fits into their marketing plans.While Instagram isn’t a good fit …
What is all the Fuss About Going Viral?
Let’s face it, every brand wants a piece of that social media gold: the coveted viral content. We have clients …
The Power of Social Influence: Subway & Foodbabe
In the era of social media, food companies are facing a whole new level of customer influence. The millennial generation, …
And the Social Media Gold Goes To…
Well, the Olympics are over. Although the games had their ups and downs, there were certainly several wins for social …
Things I <3 About Working in Social Media
Happy Friday, everyone we made it to the end of the week despite all of the snow trying to stop us! …
Facebook Gets Creative
So, Facebook had their 10 year anniversary this week, I am sure you have seen all of the Look Back …