We are a division of The Cyphers Agency. A division put together to harness the power of consumer conversation with search engine marketing, online advertising, email marketing, social media and word of mouth marketing.
PUSH to get the word out to an entire group of potential customers in order to hit those that may be currently interested in your product or service. Online banners ads, email broadcasts and WOM campaigns.
PULL to draw visitors to your web site when they are actively seeking your product or service. SEO, pay per click search engines, directory listings, and yellow page ads.
Ice Cream Sundae, a Summer Time Analogy for Social Media
It sure is hot out and all I can think about right now is a good old fashion Ice Cream Sundae. You know what I …
Our Top 5 Favorite FIFA World Cup Commercials
In honor of the opening day of the FIFA World Cup 2014, we have rounded up our top 5 favorite World Cup commercials from this …
Social Media Crisis Communication Best Practices
Let’s face it. No one wants to be the one to have to deal with a crisis situation when it comes up. Whether it’s an …
How to Use Paid and Natural Search to Fuel Each Other
It’s not surprising that natural SEO work and managing Google Adwords often grow in separate silos at many companies. They require different skills, so they …
Coming Soon: Pinterest Analytics for Brands
Any brand that’s been able to build a strategic presence on Pinterest has likely seen the impressive referrals back to their website from the social …
Tackling The Myth of Social Media & ROI
We hear this time, and time again. “ I don’t want to put money into social media because there is no proven Return On Investment.” …
You Are Not Alone: Facebook Changes Decoded
Have you been noticing that your Facebook engagement and organic reach is majorly lacking? Don’t worry, you’re not alone. Facebook has made several changes over …
3 Tips to Make Your Influencer Outreach Awesome
Influencers: “Individuals who have the power to affect purchase decisions of others because of their (real or perceived) authority, knowledge, position, or relationship. “ Via:http://www.businessdictionary.com/definition/influencers.html#ixzz30ZHSyOSl Influencers are everywhere. They can be in the form of …
Our Top 3 Favorite Surprise and Delight Campaigns
In the age of social media, the consumer really is king. Social media has opened up brands to a boat load of scrutiny and praise alike. …
Typefaces Explored – Font News and Links
“Letters do love one another. However, due to their anatomical differences, some letters have a hard time achieving intimacy.” -Ellen Lupton, Thinking with Type …
Recent Linkedin Updates Explained
Our favorite social media sites have been changing a lot lately. First there were the Facebook updates, then twitter got a facelift, and now Linkedin …
A Day in the Life: Sarah, Social Media Coordinator
A lot of people have an idea of what they think a Social Media Coordinator does. Although it changes from agency to agency, here at Cyphers, I don’t just sit in front of Facebook and Twitter all day. Although a lot of my job does include monitoring social media sites for our clients, I wear several different hats through out the week. Here is a brief look into what a typical week in my position looks like.
Facebook Updates That Won’t Ruin Your Life
Let me paint a picture for you. You’re drinking your morning cup of joe, you login to Facebook before diving into your work emails (I …
Lets get Visual: 3 reasons why your brand should be on Instagram
Everyone loves Instagram but so many brands are just not sure if / how it fits into their marketing plans.While Instagram isn’t a good fit for every brand, it is …
What is all the Fuss About Going Viral?
Let’s face it, every brand wants a piece of that social media gold: the coveted viral content. We have clients ask us all the time …
The Power of Social Influence: Subway & Foodbabe
In the era of social media, food companies are facing a whole new level of customer influence. The millennial generation, and other tech savvy folks …