We are a division of The Cyphers Agency. A division put together to harness the power of consumer conversation with search engine marketing, online advertising, email marketing, social media and word of mouth marketing.
PUSH to get the word out to an entire group of potential customers in order to hit those that may be currently interested in your product or service. Online banners ads, email broadcasts and WOM campaigns.
PULL to draw visitors to your web site when they are actively seeking your product or service. SEO, pay per click search engines, directory listings, and yellow page ads.
So, Your Franchisees Have Social Media Accounts; What Now?
Having your franchisees manage their own social media accounts can be both beneficial, and challenging. If managed well, they can drive sales and spread your …
Instagram: Revolutionizing Brand’s Visual Marketing Campaigns
A picture’s worth a thousand words, right? So maybe that’s one of the reasons why Instagram recently catapulted into social media stardom. Or maybe it’s …
How to Host a Mini-Campaign on Social Media
Last week we talked about The Five Reasons to Hire an Agency for Digital Management, two of the most important reasons being strategy and integration. …
Five Reasons to Hire an Agency for Digital Management
Social media is often an afterthought when building your overall marketing strategy. Rather than running your social media accounts on your own, let professional agencies {like us!} do the heavy lifting to ensure you get quality results.
The Art of Hosting a Pinterest Contest
Pinterest contests are all-the-rage these days and they can be super successful if planned carefully. Follow our tips and examples for simple logistics and easy execution.
Franchises: Should you Have Local Social Media Accounts?
When we’re sitting down to brainstorm a social media campaign for a client, one of the first things that comes to mind is “how can …
Have we replaced face-to-face conversations with Twitter, Facebook messages and Gchats?
Has social media infiltrated our lives so much that we can’t communicate through personal, traditional means?
Social Media in the Aftermath of Tragedy
Last week, after terrible tragedy hit Boston we saw strangers band together on social media. Hashtags like #BostonStrong and #BostonBrave were quickly created to help …
Metrics & Reports: A community manager’s nightmare made simple
Though reports are often time consuming, they are great tools that show clients how awesome you are at your job.
One Crazy Campaign + One Clever Contest = 11K Entries
If you haven’t noticed, we get a lot of gratification out of successful campaigns that are dead on strategically. So we just have to brag …
The top 3 social media campaigns that inspire me
Social media is no longer the shiny new toy. By now, most companies have integrated some sort of social media into their traditional marketing plan. …
Why YouTube is GREAT for Food Brands
YouTube, when used strategically, can be an exceptionally successful tool in a food brand’s social media marketing plan. With an ability to connect consumers with the story of the brand, YouTube offers a great opportunity to connect well-beyond the grocery store shelves.
March Madness: What does it mean for marketers?
The month of March brings many exciting things: warmer weather, St Patrick’s day, the first day of spring, and of course March Madness. For many …
Digital Reputation Management for Franchisees: Why it’s important and why YOU need it
Whether or not you embrace digital marketing and social media for your business, your customers are, no doubt, talking about you online. It’s in your business’s best interest to embrace these online networks and learn how to effectively manage the conversation.
#hashtags #morethanjustasaying
Not only are they a fun, quirky addition to your social media posts, but hashtags can be an exceptionally sharp marketing tool when used effectively.
#SMWWDC: Back to the basics
Attending industry conferences is a great way to learn new industry tools and news. It’s also a great way to reignite your passion for your career and get back to the basics.