We are a division of The Cyphers Agency. A division put together to harness the power of consumer conversation with search engine marketing, online advertising, email marketing, social media and word of mouth marketing.
PUSH to get the word out to an entire group of potential customers in order to hit those that may be currently interested in your product or service. Online banners ads, email broadcasts and WOM campaigns.
PULL to draw visitors to your web site when they are actively seeking your product or service. SEO, pay per click search engines, directory listings, and yellow page ads.
Lets get Visual: 3 reasons why your brand should be on Instagram
Everyone loves Instagram but so many brands are just not sure if / how it fits into their marketing plans.While Instagram isn’t a good fit for every brand, it is …
What is all the Fuss About Going Viral?
Let’s face it, every brand wants a piece of that social media gold: the coveted viral content. We have clients ask us all the time …
The Power of Social Influence: Subway & Foodbabe
In the era of social media, food companies are facing a whole new level of customer influence. The millennial generation, and other tech savvy folks …
And the Social Media Gold Goes To…
Well, the Olympics are over. Although the games had their ups and downs, there were certainly several wins for social media. We would like to …
Things I <3 About Working in Social Media
Happy Friday, everyone we made it to the end of the week despite all of the snow trying to stop us! In honor of Valentine’s Day, …
Facebook Gets Creative
So, Facebook had their 10 year anniversary this week, I am sure you have seen all of the Look Back videos (if you live under …
Develop Content That Brings Consumers to You
What online content do you read? Not just the stuff you glance at, what do you actually make time to sit and take in? We …
Things We Love: A Culinary Contest
We love working with clients who let us do really fun and innovative things on social media. We recently finished a creative campaign for one of …
Make It Worth Watching
It always amazes me when I hear people talk about leveraging the power of YouTube to “go viral.” But a lot of brands don’t want …
Social Spotlight: Denny’s Grand Slam
This week’s social spotlight is for all you college fans out there. Last Monday night, Florida State beat out Auburn in the Rose Bowl. Auburn …
Our Favorite Digital Work
Better Than Bouillon Culinary Inspiration Campaign Our Better Than Bouillon fans are such passionate cooks and they all have such amazing stories to tell. This …
Top 3 most Important Social Media Trends from 2013
2013 was a big year for social media. Twitter went public, Instagram started selling ads (gasp!), and kids started sending photos that self destructed after …
Google Analytics – Rev Up with Custom Dashboards
Custom GA Dashboards Allow You to Focus on What is Important Your website is unique and so is your need for information about your …
To Friend or Not to Friend: Social Media Etiquette
Although social media is a growing part of our everyday lives, it has become apparent to me that social media etiquette is not inherent. Believe …
DiGiorno Pizza won the Twitter Game
Did anyone catch last night’s NBC production of The Sound of Music? If you did, you would be 1 of the 18 million people who …
Little Digital Things: 3 Facebook tips that everyone can and should implement now.
If you are looking for some simple tips to help clean up your Facebook strategy- look no further! Keeping up with social media best practices …