We are a division of The Cyphers Agency. A division put together to harness the power of consumer conversation with search engine marketing, online advertising, email marketing, social media and word of mouth marketing.
PUSH to get the word out to an entire group of potential customers in order to hit those that may be currently interested in your product or service. Online banners ads, email broadcasts and WOM campaigns.
PULL to draw visitors to your web site when they are actively seeking your product or service. SEO, pay per click search engines, directory listings, and yellow page ads.
March Madness: What does it mean for marketers?
The month of March brings many exciting things: warmer weather, St Patrick’s day, the first day of spring, and of course March Madness. For many …
Digital Reputation Management for Franchisees: Why it’s important and why YOU need it
Whether or not you embrace digital marketing and social media for your business, your customers are, no doubt, talking about you online. It’s in your business’s best interest to embrace these online networks and learn how to effectively manage the conversation.
#hashtags #morethanjustasaying
Not only are they a fun, quirky addition to your social media posts, but hashtags can be an exceptionally sharp marketing tool when used effectively.
#SMWWDC: Back to the basics
Attending industry conferences is a great way to learn new industry tools and news. It’s also a great way to reignite your passion for your career and get back to the basics.
Why blogger outreach is a great resource for food and CPG brands
Blogger outreach can be a great tool as a part of a greater social media marketing strategy. It works particularly well for food brands and consumer packaged goods. Learn why!
Will the likes, hashtags and comments equal web visits and sales from this year’s Super Bowl commercials?
The Super Bowl: the annual, All-American clash of two teams on a football field. While the annual face-off has evolved into a day of enormous …
What’s the buzz about? A social media grab bag of new platforms and apps
One of the really cool things about working in social media is that the environment constantly changes. One of the challenges of working in social …
Content, Meet Strategy.
A lot of small businesses recognize the need for a social media presence, but try to get out of hiring an agency to do it. …
When Food Brands Go Social—Photo Sharing Platforms Become Your Best Friend
With photo sharing sites like Pinterest, Tumblr and Instagram all the rage right now, it seems more important than ever for food brands to jump on the social media wagon and start feeding the photo frenzy with smart content strategy.
Why does Pinterest work so well for some brands and not for others?
As the newest social media platform on the block and growing like wildfire, many brands and products are jumping on the Pinterest bandwagon. However, it’s been proven that certain brands out-perform others. Why?
The Internet’s Growing Pain
Mashable reports that Arizona rep. Michelle Ugenti has proposed a bill to combat online identity impersonation. The bill would make creating a website or profile …
What are your social media new year resolutions?
As we prepare to close 2012 and embark on 2013, now is a great time to evaluate your use of social media and set new goals and objectives for you and your business.
Facebook Advertising: an Art AND a Science
Though it has traditional advertising elements, Facebook ads are a unique combination of artistic creativity and calculated science. Here are four core, deliberate steps to make your ads successful…creativity aside.
The Customer Is Always Right… Except When They’re Not
The customer is always right! Always. Or so the conventional wisdom goes. However, we all know that sometimes customers ask for things that you just can’t do. How far do we bend to accommodate them? I recently was faced with this dilemma on one of our client’s Facebook pages.
Franchise Brands + Social Media = Success!
Sometimes when you look at a Facebook page or the Twitter feed of a major national or international brand, it’s hard to look past the well established branding, creative imagery the millions of “likes” or followers. But big brands are practicing fundamental basics that are essential for any small business venturing into social media marketing, especially franchise business owners.
Social media campaigns are like traditional advertising campaigns, but more FUN!
Social media campaigns aren’t that different from traditional ad campaigns. They’re fun, exciting and just as effective…maybe even more so.