We are a division of The Cyphers Agency. A division put together to harness the power of consumer conversation with search engine marketing, online advertising, email marketing, social media and word of mouth marketing.
PUSH to get the word out to an entire group of potential customers in order to hit those that may be currently interested in your product or service. Online banners ads, email broadcasts and WOM campaigns.
PULL to draw visitors to your web site when they are actively seeking your product or service. SEO, pay per click search engines, directory listings, and yellow page ads.
Listen Up: Social Media Tracking!
Social media doesn’t have to be, and in fact shouldn’t be a one-way street. The best social isn’t just about pushing your message; it’s about …
Help Us Spread the Word: Pack the Backpack School Supply Drive
One of the best things about social media is the power to do good. Individuals and organizations alike use social media marketing to raise awareness …
Taking A Bite Out Of Shark Week
Okay, okay, we get it. It’s Shark Week. We’re reminded every time we turn on the TV, log into Facebook, or read the news online. …
The Value of a Blog: What they can do for your brand.
Is your brand thinking about starting a blog? If you are, think no more. A blog is one of the necessary tools to function in …
Social Media Hack Fail
Due to over saturation of social media activity, many brands are going the extra mile to try and stand out on social. But because of …
#RollingStone #CrisisMeltdown
Dear Rolling Stone, Wow. For once, this rather outspoken person is a bit speechless. So you decided to push the envelope from edgy to controversial… …
Social Media as a Crisis Management Tool
One of the most important, but commonly overlooked aspects of social media marketing is crisis management. A lot of brands have amazing social media presence, …
3 CPG Social Media Campaigns That Are Doing Something Right
The Consumer Packaged Goods or CPG market is a booming one. Valued at approximately 2 Trillion dollars, as a marketer it can be a bit …
How to Translate Your Social Media Metrics into Sales
It’s a given that almost all brands are present on social media these days. So now, CEOs and COOs are looking to community managers and …
So, Your Franchisees Have Social Media Accounts; What Now?
Having your franchisees manage their own social media accounts can be both beneficial, and challenging. If managed well, they can drive sales and spread your …
Instagram: Revolutionizing Brand’s Visual Marketing Campaigns
A picture’s worth a thousand words, right? So maybe that’s one of the reasons why Instagram recently catapulted into social media stardom. Or maybe it’s …
How to Host a Mini-Campaign on Social Media
Last week we talked about The Five Reasons to Hire an Agency for Digital Management, two of the most important reasons being strategy and integration. …
Five Reasons to Hire an Agency for Digital Management
Social media is often an afterthought when building your overall marketing strategy. Rather than running your social media accounts on your own, let professional agencies {like us!} do the heavy lifting to ensure you get quality results.
The Art of Hosting a Pinterest Contest
Pinterest contests are all-the-rage these days and they can be super successful if planned carefully. Follow our tips and examples for simple logistics and easy execution.
Franchises: Should you Have Local Social Media Accounts?
When we’re sitting down to brainstorm a social media campaign for a client, one of the first things that comes to mind is “how can …
Have we replaced face-to-face conversations with Twitter, Facebook messages and Gchats?
Has social media infiltrated our lives so much that we can’t communicate through personal, traditional means?