We are a division of The Cyphers Agency. A division put together to harness the power of consumer conversation with search engine marketing, online advertising, email marketing, social media and word of mouth marketing.
PUSH to get the word out to an entire group of potential customers in order to hit those that may be currently interested in your product or service. Online banners ads, email broadcasts and WOM campaigns.
PULL to draw visitors to your web site when they are actively seeking your product or service. SEO, pay per click search engines, directory listings, and yellow page ads.
New Facebook Privacy Tool
Surprise, surprise – Facebook is updating their policies again. You might have heard, as of January 1, 2015 Facebook will be sending …
Why I am Thankful to be in Social Media
Tis the season to be thankful, and today I am reflecting on all of the things I am grateful for …
Seriously, Why Does Google+ Still Exist?
For many marketers (myself included), Google+ is pretty frustrating. No matter what Google says, it just feels like a waste of …
Tracking Urls: Analytics Best Friend
No one needs convincing when it comes to the value of analytics in digital marketing. Of all the mediums, digital …
What The Ello?
If you have been on the Internet in the last few weeks then you have probably heard of a new …
Growing Your Email Subscriber List
Getting more people to sign up for your email newsletter is an easy way to keep them engaged with your content. Use these best practices to encourage more signups.
In the Wake of Tragedy: Where Do Brands Draw the Line?
It’s been a rough couple of weeks for social media marketing. If you were on the Internet at all then …
10 Things That Crossed My Mind During Today’s Apple Keynote
I love Apple, always have, always will. I got my first Apple product in 2004 when they came out with …
The Evolving Landscape of Facebook Marketing
Ahhh the magical, evolving animal that is Facebook. A couple of months ago, we laid out some changes Facebook made …
Utilizing Snapchat for Marketing
From Snapchat’s humble beginnings in a fraternity house in 2011, it has become a top contender in the social media …
3 Tips For Better Blog Writing
Blog writing is about harnessing method and creativity to fully engage your reader. We now understand that blogs are great tools …
Who’s Idea is it Anyway: Announcing Kindle Unlimited
This digital world we live in is an interesting place, huh? We can whole-heartedly encourage innovation, small business, and startups …
Facebook Retargeting: A Love Story
I’ll be honest I am a total marketing nerd. I absolutely love it when I am sitting at my desk …