We are a division of The Cyphers Agency. A division put together to harness the power of consumer conversation with search engine marketing, online advertising, email marketing, social media and word of mouth marketing.
PUSH to get the word out to an entire group of potential customers in order to hit those that may be currently interested in your product or service. Online banners ads, email broadcasts and WOM campaigns.
PULL to draw visitors to your web site when they are actively seeking your product or service. SEO, pay per click search engines, directory listings, and yellow page ads.
Web Page Title Tag Tips – Little Digital Things
Look up, look up right now to the top of your browser window. What do you see? Some text describing the content of this webpage? That’s it – that’s the PAGE TITLE!
Easy to overlook, huh? Well, read on to find out why it’s important to remember to add an optimized title to your web page and how to do it.
A Social Media Campaign That Will Leave You “Satisfried”
Burger King recently launched their new product, Satisfries and they are hitting the nail on the head with every aspect of their marketing campaign. Burger …
The Do’s and Don’ts of Real Time Marketing
Real Time Marketing is all about listening to what people are talking about, and joining the conversation while simultaneously promoting your brand. This type of …
Pumpkin Spice Latte: It’s not a craze, it’s a lifestyle.
Ahhhhh Fall. The season of brisk walks, sweaters, Halloween and of course, the Pumpkin Spice craze. This relatively simple blend of nutmeg, ginger and allspice …
The Rumors of Advertising’s Death are Greatly Exaggerated
I’ve heard a number of news stories lately decry that advertising is dead. Curated content and social media are the only future they warn. As …
Finally a Facebook Update Worth “Liking”
By now, we are all used to Facebook’s continuously changing rules and regulations. Recently Facebook has finally made some changes that have some of us …
Industry Update: Snapchat
Okay, I admit it I use Snapchat. I was reluctant to join at first because of the stigma behind an app that deletes photos after …
Listen Up: Social Media Tracking!
Social media doesn’t have to be, and in fact shouldn’t be a one-way street. The best social isn’t just about pushing your message; it’s about …
Help Us Spread the Word: Pack the Backpack School Supply Drive
One of the best things about social media is the power to do good. Individuals and organizations alike use social media marketing to raise awareness …
Taking A Bite Out Of Shark Week
Okay, okay, we get it. It’s Shark Week. We’re reminded every time we turn on the TV, log into Facebook, or read the news online. …
The Value of a Blog: What they can do for your brand.
Is your brand thinking about starting a blog? If you are, think no more. A blog is one of the necessary tools to function in …
Social Media Hack Fail
Due to over saturation of social media activity, many brands are going the extra mile to try and stand out on social. But because of …
#RollingStone #CrisisMeltdown
Dear Rolling Stone, Wow. For once, this rather outspoken person is a bit speechless. So you decided to push the envelope from edgy to controversial… …
Social Media as a Crisis Management Tool
One of the most important, but commonly overlooked aspects of social media marketing is crisis management. A lot of brands have amazing social media presence, …
3 CPG Social Media Campaigns That Are Doing Something Right
The Consumer Packaged Goods or CPG market is a booming one. Valued at approximately 2 Trillion dollars, as a marketer it can be a bit …