TCA Push ‘n Pull Blog

We are a division of The Cyphers Agency. A division put together to harness the power of consumer conversation with search engine marketing, online advertising, email marketing, social media and word of mouth marketing.

PUSH to get the word out to an entire group of potential customers in order to hit those that may be currently interested in your product or service. Online banners ads, email broadcasts and WOM campaigns.

PULL to draw visitors to your web site when they are actively seeking your product or service. SEO, pay per click search engines, directory listings, and yellow page ads.

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The Value of a Blog: What they can do for your brand.

Is your brand thinking about starting a blog? If you are, think no more. A blog is one of the necessary tools to function in …

Rolling Stone Lacks a Crisis Communication Plan with Recent Boston Bomber Fiasco

#RollingStone #CrisisMeltdown

Dear Rolling Stone, Wow. For once, this rather outspoken person is a bit speechless. So you decided to push the envelope from edgy to controversial… …

CPG Brands that are doing marketing right

3 CPG Social Media Campaigns That Are Doing Something Right

The Consumer Packaged Goods or CPG market is a booming one. Valued at approximately 2 Trillion dollars, as a marketer it can be a bit …

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So, Your Franchisees Have Social Media Accounts; What Now?

Having your franchisees manage their own social media accounts can be both beneficial, and challenging.  If managed well, they can drive sales and spread your …

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