We are a division of The Cyphers Agency. A division put together to harness the power of consumer conversation with search engine marketing, online advertising, email marketing, social media and word of mouth marketing.
PUSH to get the word out to an entire group of potential customers in order to hit those that may be currently interested in your product or service. Online banners ads, email broadcasts and WOM campaigns.
PULL to draw visitors to your web site when they are actively seeking your product or service. SEO, pay per click search engines, directory listings, and yellow page ads.
Facebook Gets Creative
So, Facebook had their 10 year anniversary this week, I am sure you have seen all of the Look Back videos (if you live under …
Develop Content That Brings Consumers to You
What online content do you read? Not just the stuff you glance at, what do you actually make time to sit and take in? We …
Things We Love: A Culinary Contest
We love working with clients who let us do really fun and innovative things on social media. We recently finished a creative campaign for one of …
Make It Worth Watching
It always amazes me when I hear people talk about leveraging the power of YouTube to “go viral.” But a lot of brands don’t want …
Social Spotlight: Denny’s Grand Slam
This week’s social spotlight is for all you college fans out there. Last Monday night, Florida State beat out Auburn in the Rose Bowl. Auburn …
Our Favorite Digital Work
Better Than Bouillon Culinary Inspiration Campaign Our Better Than Bouillon fans are such passionate cooks and they all have such amazing stories to tell. This …
Top 3 most Important Social Media Trends from 2013
2013 was a big year for social media. Twitter went public, Instagram started selling ads (gasp!), and kids started sending photos that self destructed after …
Google Analytics – Rev Up with Custom Dashboards
Custom GA Dashboards Allow You to Focus on What is Important Your website is unique and so is your need for information about your …
To Friend or Not to Friend: Social Media Etiquette
Although social media is a growing part of our everyday lives, it has become apparent to me that social media etiquette is not inherent. Believe …
DiGiorno Pizza won the Twitter Game
Did anyone catch last night’s NBC production of The Sound of Music? If you did, you would be 1 of the 18 million people who …
Little Digital Things: 3 Facebook tips that everyone can and should implement now.
If you are looking for some simple tips to help clean up your Facebook strategy- look no further! Keeping up with social media best practices …
Get Ahead on your Holiday Shopping with zestt!
We love all things social media, but sometimes ( especially when we’re really obsessed with something) it is nice to get out and actually interact …
Home Depot Fumbles
This week Home Depot joined the long list of brands that have posted inappropriate and offensive content on social media. This isn’t the first time …
Google Analytics: More Than Site Traffic
Google Analytics is such a powerful tool but you don’t really hear folks talk about how much you can actually do through the GA dashboard. …
Web Page Title Tag Tips – Little Digital Things
Look up, look up right now to the top of your browser window. What do you see? Some text describing the content of this webpage? That’s it – that’s the PAGE TITLE!
Easy to overlook, huh? Well, read on to find out why it’s important to remember to add an optimized title to your web page and how to do it.
A Social Media Campaign That Will Leave You “Satisfried”
Burger King recently launched their new product, Satisfries and they are hitting the nail on the head with every aspect of their marketing campaign. Burger …