We are a division of The Cyphers Agency. A division put together to harness the power of consumer conversation with search engine marketing, online advertising, email marketing, social media and word of mouth marketing.
PUSH to get the word out to an entire group of potential customers in order to hit those that may be currently interested in your product or service. Online banners ads, email broadcasts and WOM campaigns.
PULL to draw visitors to your web site when they are actively seeking your product or service. SEO, pay per click search engines, directory listings, and yellow page ads.
Have we replaced face-to-face conversations with Twitter, Facebook messages and Gchats?
Has social media infiltrated our lives so much that we can’t communicate through personal, traditional means?
Social Media in the Aftermath of Tragedy
Last week, after terrible tragedy hit Boston we saw strangers band together on social media. Hashtags like #BostonStrong and #BostonBrave were quickly created to help …
Metrics & Reports: A community manager’s nightmare made simple
Though reports are often time consuming, they are great tools that show clients how awesome you are at your job.
One Crazy Campaign + One Clever Contest = 11K Entries
If you haven’t noticed, we get a lot of gratification out of successful campaigns that are dead on strategically. So we just have to brag …
The top 3 social media campaigns that inspire me
Social media is no longer the shiny new toy. By now, most companies have integrated some sort of social media into their traditional marketing plan. …
Why YouTube is GREAT for Food Brands
YouTube, when used strategically, can be an exceptionally successful tool in a food brand’s social media marketing plan. With an ability to connect consumers with the story of the brand, YouTube offers a great opportunity to connect well-beyond the grocery store shelves.
March Madness: What does it mean for marketers?
The month of March brings many exciting things: warmer weather, St Patrick’s day, the first day of spring, and of course March Madness. For many …
Digital Reputation Management for Franchisees: Why it’s important and why YOU need it
Whether or not you embrace digital marketing and social media for your business, your customers are, no doubt, talking about you online. It’s in your business’s best interest to embrace these online networks and learn how to effectively manage the conversation.
#hashtags #morethanjustasaying
Not only are they a fun, quirky addition to your social media posts, but hashtags can be an exceptionally sharp marketing tool when used effectively.
#SMWWDC: Back to the basics
Attending industry conferences is a great way to learn new industry tools and news. It’s also a great way to reignite your passion for your career and get back to the basics.
Why blogger outreach is a great resource for food and CPG brands
Blogger outreach can be a great tool as a part of a greater social media marketing strategy. It works particularly well for food brands and consumer packaged goods. Learn why!
Will the likes, hashtags and comments equal web visits and sales from this year’s Super Bowl commercials?
The Super Bowl: the annual, All-American clash of two teams on a football field. While the annual face-off has evolved into a day of enormous …
What’s the buzz about? A social media grab bag of new platforms and apps
One of the really cool things about working in social media is that the environment constantly changes. One of the challenges of working in social …
Content, Meet Strategy.
A lot of small businesses recognize the need for a social media presence, but try to get out of hiring an agency to do it. …
When Food Brands Go Social—Photo Sharing Platforms Become Your Best Friend
With photo sharing sites like Pinterest, Tumblr and Instagram all the rage right now, it seems more important than ever for food brands to jump on the social media wagon and start feeding the photo frenzy with smart content strategy.
Why does Pinterest work so well for some brands and not for others?
As the newest social media platform on the block and growing like wildfire, many brands and products are jumping on the Pinterest bandwagon. However, it’s been proven that certain brands out-perform others. Why?