We are a division of The Cyphers Agency. A division put together to harness the power of consumer conversation with search engine marketing, online advertising, email marketing, social media and word of mouth marketing.
PUSH to get the word out to an entire group of potential customers in order to hit those that may be currently interested in your product or service. Online banners ads, email broadcasts and WOM campaigns.
PULL to draw visitors to your web site when they are actively seeking your product or service. SEO, pay per click search engines, directory listings, and yellow page ads.
Utilizing Snapchat for Marketing
From Snapchat’s humble beginnings in a fraternity house in 2011, it has become a top contender in the social media …
3 Tips For Better Blog Writing
Blog writing is about harnessing method and creativity to fully engage your reader. We now understand that blogs are great tools …
Who’s Idea is it Anyway: Announcing Kindle Unlimited
This digital world we live in is an interesting place, huh? We can whole-heartedly encourage innovation, small business, and startups …
Facebook Retargeting: A Love Story
I’ll be honest I am a total marketing nerd. I absolutely love it when I am sitting at my desk …
My Favorite Digital Things
Look, I don’t want to pick favorites or anything but some brands just do it better. There’s been a lot …
Ice Cream Sundae, a Summer Time Analogy for Social Media
It sure is hot out and all I can think about right now is a good old fashion Ice Cream …
Our Top 5 Favorite FIFA World Cup Commercials
In honor of the opening day of the FIFA World Cup 2014, we have rounded up our top 5 favorite …
Social Media Crisis Communication Best Practices
Let’s face it. No one wants to be the one to have to deal with a crisis situation when it …
How to Use Paid and Natural Search to Fuel Each Other
It’s not surprising that natural SEO work and managing Google Adwords often grow in separate silos at many companies. They …
Coming Soon: Pinterest Analytics for Brands
Any brand that’s been able to build a strategic presence on Pinterest has likely seen the impressive referrals back to …
Tackling The Myth of Social Media & ROI
We hear this time, and time again. “ I don’t want to put money into social media because there is …
You Are Not Alone: Facebook Changes Decoded
Have you been noticing that your Facebook engagement and organic reach is majorly lacking? Don’t worry, you’re not alone. Facebook …
3 Tips to Make Your Influencer Outreach Awesome
Influencers: “Individuals who have the power to affect purchase decisions of others because of their (real or perceived) authority, knowledge, position, or relationship. “ Via:http://www.businessdictionary.com/definition/influencers.html#ixzz30ZHSyOSl Influencers are everywhere. They can …
Our Top 3 Favorite Surprise and Delight Campaigns
In the age of social media, the consumer really is king. Social media has opened up brands to a boat load …