TCA Push ‘n Pull Blog

We are a division of The Cyphers Agency. A division put together to harness the power of consumer conversation with search engine marketing, online advertising, email marketing, social media and word of mouth marketing.

PUSH to get the word out to an entire group of potential customers in order to hit those that may be currently interested in your product or service. Online banners ads, email broadcasts and WOM campaigns.

PULL to draw visitors to your web site when they are actively seeking your product or service. SEO, pay per click search engines, directory listings, and yellow page ads.

Google Analytics ROI

Google Analytics: More Than Site Traffic

Google Analytics is such a powerful tool but you don’t really hear folks talk about how much you can actually do through the GA dashboard. …

Web Page Title Tags | Little Digital Things

Web Page Title Tag Tips – Little Digital Things

Look up, look up right now to the top of your browser window. What do you see? Some text describing the content of this webpage? That’s it – that’s the PAGE TITLE!

Easy to overlook, huh? Well, read on to find out why it’s important to remember to add an optimized title to your web page and how to do it.

Satisfried Campaign

A Social Media Campaign That Will Leave You “Satisfried”

Burger King recently launched their new product, Satisfries and they are hitting the nail on the head with every aspect of their marketing campaign. Burger …

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Pumpkin Spice Latte: It’s not a craze, it’s a lifestyle.

Ahhhhh Fall. The season of brisk walks, sweaters, Halloween and of course, the Pumpkin Spice craze.  This relatively simple blend of nutmeg, ginger and allspice …

Pinterest Tool Piqora

The Rumors of Advertising’s Death are Greatly Exaggerated

I’ve heard a number of news stories lately decry that advertising is dead. Curated content and social media are the only future they warn. As …

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The Value of a Blog: What they can do for your brand.

Is your brand thinking about starting a blog? If you are, think no more. A blog is one of the necessary tools to function in …