Lately, we are loving the new Disney campaign, “Let the Memories Begin.” The commercials expose real life experiences through a series of home videos displaying real moments between vacationing families.
For me personally, these commercials take me back to when I was young. There was nothing like waking up at the crack of dawn to catch a flight to some fantasy land you’ve never been to. These commercials tug at your heartstrings, making you long for days of yore.
What we here at The Cyphers Agency admire most about this campaign is that it is comprised entirely of user generated content: real people going to the park, real excitement, real memories. Control is being handed to the consumer. These real experiences bring back real memories for the audience, creating that emotional connection that is often difficult for advertisers to obtain.
Take a look at the campaign below and read more about how Disney is turning to guests to promote their park. What do you think about Disney’s new ads?