If pandemic social media use has shown us one thing it’s the usefulness of LinkedIn! Often thought of as an all work no play platform, there are a number of features that bring life to posts and interactions that can be hugely beneficial to a company. Check out some of the easy ways to make the most of your presence on LinkedIn.
One thing to note before getting started, unlike some of the other social media platforms, there is quite a bit of difference between what an individual’s profile and a business page can do on LinkedIn. Each will be indicated below.
Groups and Hashtags (Individual)
LinkedIn has a very extensive collection of groups to join and hashtags to follow that can allow your business to tap into crucial industry conversations, gain understanding of what information gaps are present in your industry or even what consumers are hoping to see from a company. You can access groups through your personal profile and anything said in there will not appear on your profile, another added bonus. Similar to following hashtags on Instagram, you can search a hashtag you are interested in and follow it to have posts and discussions using that hashtag appear in your feed.
Invite to Follow (Individual)
A pretty simple yet effective feature LinkedIn is the ability to invite your 1st degree connections to follow your page. This feature is available to pages with less than 100,000 followers and can be done by those with super or content admin permissions. Every page is granted monthly invitation credits. If you use up all of the credits you will need to wait until the first of the next month for them to renew.
InMail (Individual and Business)
InMail is probably the type of LinkedIn ad most people are familiar with. These campaigns allow individuals representing themselves or their company to send a message to you without being one of your connections. Done the right way, these can be an incredibly useful tool for lead generation, fostering relationships with potential clients/customers and communicating valuable information to a range of individuals.
Post Boosts (Business)
Not interested in launching a full ad campaign? No worries, company pages on LinkedIn can boost their posts to reach a larger audience. When boosting a post you are given the option to select an objective and then target based on things like location, profile information, interests and more.
Prompts (Business)
Want to get the rest of your team involved? LinkedIn has a prompt appear after a business posts to their page asking if you would like to notify the rest of your team. Say yes! This is such a simple way to get your post in front of people who will share it leading to even more exposure.
Now that you have the tools and knowledge it’s time to get on LinkedIn and spread your word!
If you would like help with marketing and advertising, feel free to contact us. We offer a variety of services like digital marketing & analytics, marketing & brand strategy, and more to small and large companies.
