The connection that your educational institution has with prospective students is valued at a premium when it’s rooted in transparency and accessibility. Whether for a little tyke or a higher education student, the quality of schooling and the reputation of the institution is of utmost importance. The best way to reassure potential students that they’re enrolled in a top-notch education is by connecting directly with the families and students through real-time discussions, such as conducting informational webinars.
These sessions are best hosted by a group of staff members who can answer a wide range of questions, from enrollment to the different grade levels and unique offerings that the school provides. Teachers, administrators, counselors, and even in-house marketing professionals make up a solid roster of staff members that accommodate all inquiries throughout the webinar. This outreach should come from the teachers and staff since they have all the answers that will set minds at ease when it comes to making a very important decision in their education.
How exactly do informational webinars work? After a brief presentation that explains what makes the school unique and how the high-quality education will benefit the students, allow time for ample Q&A from the webinar attendees. Encourage the attendees to submit questions to get the conversation started. From there, generate a conversational tone to run through real-time comments along with additional FAQs. In the case that there isn’t enough time to answer all of the questions, make sure the staff is available for follow-ups and has access to resources that address more specific needs. Finish by sharing a recording of the webinar and the Q&A portion with the webinar attendees to rewatch or pass along to others who may be interested.
The education space is very competitive and in the end, they all have the same goal – to provide an exceptional experience for their students. While it’s valuable for currently enrolled classmates and alumni to contribute testimonials about their time at the school, the teachers and staff serve as experts in knowing administrative and procedural information that can be unique to each incoming student.
Direct communication between prospective students and staff at an educational institution could turn a prospect into a proudly enrolled learner. Education is very important to those seeking out the best option for themselves or their family. A wealth of information and transparency about the expected experience establishes a strong foundation for a long-term relationship.
Learn more about educational institution marketing from The Cyphers Agency here.