Google Trends, or Cop Without a Badge, or Xbox Live

With a title like that, you might wonder what the heck this blog entry is all about. But if you have ever used Google Trends, you know that I’m simply focusing my blog entry on timely topics to increase my search engine optimization.

Google Trends is a tool that allows you to see the current top 100 searches in Google. This is useful for blog writers, news columnists, and sometimes even stock traders, because it is shows what people want to know.

Now there are certain ways to optimize your post without breaking an unspoken code of ethics in the blogosphere. For example, if I were to write a post about our Twitter expertise, it wouldn’t make sense (or help our audience) if I peppered the entry with “danielle staub” or “xbox live” or “cop without a badge.” If I’m writing about Twitter, I should just be writing about Twitter (and maybe including Twitter trending topics like “Sotomayer”). Luckily, since this post is about search engine optimization, tagging this post with the aforementioned phrases is completely ethical 😉

Alternatively, if I were to write a blog post about the Real Housewives of New Jersey and comment on the word-of-mouth that spawns from each episode and probably contributes to the success of the show, well, that’s just good blog writing! The key is to give your audience what they want – information on the topics that they are searching. Usually you can do this easily just by doing some quick research first.

So my tip is this: when applicable, keep your posts in line with what people are searching for. Want some tips? I’m happy to help. If they don’t like it, they can always click the “back” button. But don’t try and artificially optimize your post if it doesn’t have anything to do with the keywords you are using. After all, the worst thing you can do is piss off the people on the internet.

9 responses to “Google Trends, or Cop Without a Badge, or Xbox Live”

  1. B Livioco says:

    Hey! I’m trying to work some keywords into the content of a site without making it look like that’s exactly what I’m doing. Is there a way to do this so that it still reads well and I can still get my Google rank up? Please advise, thanks!

    • Anonymous says:

      The trick is to make sure your content doesn’t seem forced. You want to make sure you are using keywords whenever possible, but you don’t want to insert them if it doesn’t make your post any better (or at least keep it the same). Have someone else read over your post and give you an objective perspective as to whether your content seems natural.

      There certainly is a science and an art to writing keyword-rich content, which is why many of our clients hire us to make sure all bases are covered. Search engine optimization depends on so many factors (such as tags, titles, post frequency, backlinks, etc.) that it can be overwhelming, and helpful to have some expert advice.