TikTok might not be the first social media platform you think of when it comes to financial advice but as with most things TikTok, it has created a cult following. Under the hashtags #MoneyTok #LearnOnTikTok #PersonalFinance #GenerationalWealth, just to name a few, users can find advice from mortgage lenders, investment bankers, realtors, and even your average joe who has learned some tried and true methods for not going broke. Let’s take a look at some of the major trends we’re seeing on TikTok.
Mortgage lenders are having a moment on TikTok right now as the housing market is a hot topic. Tips range from selecting a mortgage company to overpaying your monthly payment in order to cut the length of your mortgage. Younger generations like millennials and gen Z are the rising homeowners so this trend works perfectly to provide home buying tips on the “it” social media platform to the right audience. Due to one of TikTok’s best assets, its algorithm, you can ensure your mortgage advice will be served to viewers most receptive to the message.
From general do’s and don’ts like purchasing a car you can’t afford to challenges like the #EnvelopeChallenge, one of the main features of “MoneyTok” is basic financial advice on how to save money. A lot of the videos are presented in verbal list form, like the below.
The economy right now is less than stellar, to say the least, and that has a lot of individuals, young and old, looking into how to make the next best move financially. Accounts like “Invest Diva Kiana” are providing easy-to-follow steps that can help you feel more financially secure during recessions.
Salary Transparent Street, an account created out of frustration with the lack of pay transparency, travels to cities around the U.S. and asks total strangers what their job is and how much they make. The topic of salary/pay transparency is becoming a more frequent debate as states enact laws and organizations establish guidelines related to transparency and equality. This fits into a larger theme on the platform that brings current societal issues to viewers in entertaining bite-sized clips.
It’s important to note that at the top of the #MoneyTok page TikTok has added a disclaimer reminding users to exercise judgment and encouraging users to do their research.
Sharing financial marketing advice on social media can be tricky for brands when dealing with compliance issues and privacy. However, that doesn’t mean financial institutions should avoid putting their message out on social media platforms. After all, there is quite the audience waiting to hear what you have to say!
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