Developing a Strategy for Using an Influencer Marketing Platform
Influencer marketing platforms are a huge asset for brands small and large looking to launch an influencer campaign. Many are built to be a one-stop
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Influencer marketing platforms are a huge asset for brands small and large looking to launch an influencer campaign. Many are built to be a one-stop
With over 1.8 billion people participating in Facebook Groups, it’s no surprise the social media platform is continuing to put a focus on the user
Social media reporting is a great way to gain insight into your current strategy. As many of the social media platforms expand their analytics capabilities,
Whether you are working with a PR team or managing PR and social media yourself, there is a clear relationship between the two as it
Pinterest is a unique platform since it operates a little differently from other social media platforms. While most social media networks are focused on personal
The accelerated growth of video marketing on digital platforms has only gained momentum over recent years. Most social media platforms have integrated video into their
Creating visual continuity for your financial institution’s Instagram may be daunting, but the process is actually quite simple. Your financial institution’s Instagram is potentially your
With YouTube being the second most popular search engine in the world, your educational institution should take advantage of the available real estate on the
While your initial thought might be that influencer marketing is not a good match for financial institutions, when used properly, it can be a huge
TikTok is on the brain. It is one of the first social media platforms we have seen that has been able to create such an
Strategic content isn’t an exact science. There are best practices here and there for each platform, but the only way to refine your brand’s strategy
It’s the question on every brand’s mind: when should brands engage on social media in relation to social movements? This is a complex issue, but