Category: Advertising

Morton's WOM Success Stroy

Doing It Right: Morton’s Steakhouse

We’ve been fond of praising those who do word of mouth marketing the right way, from musicians to the Four Seasons. And we’ve even brought to light some occasions where WOM can be detrimental to a company (remember United Breaks Guitars?). Looks like Morton’s Steak House falls under the “social media success” category. They’ve recently impressed a certain Peter Shankman, a self-proclaimed social media entrepreneur with just over 109,000 Twitter followers.

Class of 2015: Our Future Consumers

This video shows us the characteristics and behaviors of the next generation to enter the work force. With drastic moves from traditional to digital, this group will be the first to really see the adoption of new ways to advertise. What is normal to them will be different from what is normal now. How do you think we will reach these consumers over the next ten, twenty, or even thirty years?

The Dollar Value of a Facebook Fan

Social Media ROI: The Dollar Value of a Facebook Fan

There’s a certain term in the social media lexicon that I really don’t like. It’s not the meaning or even the use that I have an issue with. It’s the way it’s used. Overused. Thrown around. Thrown in when one is coming up dry. This word works as a shield for many folks in our industry – “Hey, what I do has value to you. Here’s an acronym we can use when I am trying to convince you of this, and the important-sounding-ness of it will put both of us at ease.”

Free Prize Inside!

Where Have All the Remarkable Products Gone?

An ideal marketing situation: each product or brand commands its own niche market. Consumers would buy products for the same benefits that marketers push. Each and every last thing on the shelf would be nothing short of remarkable. However, the truth is that we are far from an environment where consumers buy XYZ product because it is just the best damned product out there. As days, months, years go by, more and more products look alike and perform the exact same way. Unfortunately for both companies and marketers, making a product remarkable is harder, and more expensive, than ever.

Mix Up social media posts

Target Audiences: Keeping Them Engaged

The suits have been talking a lot about target audience over at Deep Ad Thoughts. How to know your target audience, find your target audience, and how to get your target audience to act. What is there other than that? Well, a lot.

We WOMmers happen to know a lot about how to leverage the web to keep your target audience engaging with you and your brand, getting them to act over and over and spreading the word about you while they’re at it. Here’s six ways to do just that.

Reality Check About Location-Based Marketing

A new Fast Company article reports that the average revenue bump from location-based social media campaigns (Facebook Places, Foursquare) is about 2%.

“Aw drat, guess we should throw in the towel on all that nonsense and start stapling fliers to telephone poles!”

Well not so fast. Foursquare launched in March 2009 and Facebook Places launched in August 2010. These are new services being used by a niche audience. Should we be surprised that deals on Facebook Places aren’t bringing in epic 76% revenue bumps? It’s an unfamiliar form of advertising with a small audience. We should set our expectations accordingly and continue to learn while we still have room to make mistakes.

outside-the-box

Social Media to Blame for Bland Online Brand Identity

I’m an advocate of keeping up on social media news. As a professional in the industry, I take it upon myself to be aware of all the newest toys, most up to date strategy ideas, creative campaigns, etc. But lately, I’ve found it increasingly difficult to find inspiring social media news. The churning wheels have slowed, and it has become official: social media is no longer trendy.

Email Marketing

Email 2.0: You’ve Still Got Mail

With all the excitement over the latest online marketing techniques, email seems to have lost its appeal. Perhaps you’ve seen open- and click-through rates dropping

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