Category: Advertising

Five Reasons to Hire an Agency for Digital Management

Social media is often an afterthought when building your overall marketing strategy. Rather than running your social media accounts on your own, let professional agencies {like us!} do the heavy lifting to ensure you get quality results.

#SMWWDC: Back to the basics

Attending industry conferences is a great way to learn new industry tools and news. It’s also a great way to reignite your passion for your career and get back to the basics.

social media contingency plan

Ad Agency Necessity: Social Media Contingency Plans

The social media realm has required us to have a different set of rules. Everything from strategy to implementation has changed. That even extends to who does what in which department. And we’ve got to have a back up plan to ensure that all necessary work gets completed (and done the right way) if a client’s point person is out sick or on vacation. So here’s how we do it.

We just talk ourselves out of it.

During Baltimore AdWeek this year, I got the pleasure of listening to Justin Kownacki speak on creating web content people will actually enjoy and share. I won’t divulge too much of what he said because, well, you snooze you lose! I will tell you one thing he said that got me thinking, “It’s not that hard to create media people relate to, we just talk ourselves out of it.”

Morton's WOM Success Stroy

Doing It Right: Morton’s Steakhouse

We’ve been fond of praising those who do word of mouth marketing the right way, from musicians to the Four Seasons. And we’ve even brought to light some occasions where WOM can be detrimental to a company (remember United Breaks Guitars?). Looks like Morton’s Steak House falls under the “social media success” category. They’ve recently impressed a certain Peter Shankman, a self-proclaimed social media entrepreneur with just over 109,000 Twitter followers.

Class of 2015: Our Future Consumers

This video shows us the characteristics and behaviors of the next generation to enter the work force. With drastic moves from traditional to digital, this group will be the first to really see the adoption of new ways to advertise. What is normal to them will be different from what is normal now. How do you think we will reach these consumers over the next ten, twenty, or even thirty years?

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