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Boosting Posts vs. Publishing Ads on Social Media: When to Use Each for Your Educational Institution 

Educational institutions have a variety of options when it comes to marketing on digital platforms. Two popular and effective choices are boosting existing posts or creating ads, but which one is best? After years of marketing educational institutions online, our team here at The Cyphers Agency is skilled in providing expertise advice for those in this industry looking for new pathways and guidance in educational marketing. Let’s learn about each social media marketing tactic and analyze its benefits to determine which is the best to use when trying to meet your educational institution’s marketing goals.  

Boosting” on social media is when you pay for one of your existing social media posts to have a larger reach on the platform. You have the option to choose which posts you would like to boost, and once boosted your chosen target audience will be exposed more often to the post. These posts will also show up as “sponsored” in the social feed, letting the viewers know that it was boosted by the company that made them.  

Consider boosting posts for your educational institution if you want to: 

  • Reach more people 
  • Grow your follower count 
  • Develop brand awareness among a new audience 
  • Increase post engagement 
  • Increase visibility on your highest-performing posts 

Social media advertising consists of using social platforms such as Facebook, Instagram, LinkedIn, and Twitter to create and publish paid advertisements to a hand-picked target audience. Businesses who create advertisements on social media have the ability to make all of the features customizable in terms of the platform, content, timing, budget, audiences, and more. 

Consider publishing ads for your education institution if you want to: 

  • Generate leads 
  • Drive traffic from social to web 
  • Target a specific audience 
  • Generate awareness  
  • Market services 

Choosing between boosting posts or publishing ads ultimately depends on what your educational institution’s marketing goals are. Each option has great benefits but will yield different end results, so the better option for your educational institution is the one that is best aligned with your marketing goals and will assist in accomplishing the purpose of your campaign. 

If you would like help with marketing for your educational institution, feel free to contact us. We offer a variety of services like social media marketing, digital marketing & analytics, marketing & brand strategy, and more to small and large companies. 

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