The Cyphers Agency

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Rolling Stones Tubalr

Tubalr: Totally Awesome Music Playing Thingy

A friend suggested Tubalr to me yesterday. It’s an app that plays high quality videos back to back based on a search term or phrase. For example, “The Rolling Stones” entry brings up an endless stream of tunes and videos of Mick Jagger, his lips, and Stones’ concerts. It’s perfect for lazy people who want to be hands off in finding good music or great videos.

social media 2012

10 Social Media Lessons from 2011

I learned a lot in 2011, both about my life and my profession. Mostly, I’ve come to appreciate how work is more than just being satisfied with what you complete at the end of the day. It’s also about relationships, creative expression, stability, & intellectual freedom.

Social Media / Word of Mouth Marketing Internship

The Cyphers Agency is looking for a social media intern to add to our Word of Mouth Marketing Department. We are seeking a dynamic, creative, fun, and interesting intern who wants nothing more than to dig into the wide world of social media. A large portion of this social media internship will focus on community management for one of our clients.

Tracking Consumer Sentiment

Sentiment Analysis: Not Yet a Science

There’s no denying that consumer sentiment is important. It’s obvious that companies and brands are curious as to the thoughts of their consumers. More importantly, they are interested in where those thoughts lie on the positive to negative spectrum. But sentiment measurement isn’t quite yet a science, especially if you remove the human element.

Morton's WOM Success Stroy

Doing It Right: Morton’s Steakhouse

We’ve been fond of praising those who do word of mouth marketing the right way, from musicians to the Four Seasons. And we’ve even brought to light some occasions where WOM can be detrimental to a company (remember United Breaks Guitars?). Looks like Morton’s Steak House falls under the “social media success” category. They’ve recently impressed a certain Peter Shankman, a self-proclaimed social media entrepreneur with just over 109,000 Twitter followers.

Class of 2015: Our Future Consumers

This video shows us the characteristics and behaviors of the next generation to enter the work force. With drastic moves from traditional to digital, this group will be the first to really see the adoption of new ways to advertise. What is normal to them will be different from what is normal now. How do you think we will reach these consumers over the next ten, twenty, or even thirty years?

The Social Media Revolution #3

The power of WOM. It’s why we do what we do. It’s why we try to convince you to do it, too. It’s why we take part in it beyond the professional realm: we are users, consumers, and social networkers – just like your audience – who want to interact with the brands we use every day. We’ve seen it bring people together, solve real problems, and magnify positive (and negative) experiences. And this, my friends, is why we believe that this stuff works.

Facebook E-Commerce

Online Stores Coming Soon to a Facebook Page Near You

The rate that Facebook implements changes seems almost Darwinian, and in this case, the strongest most definitely survive. With over 500 million active users, it is becoming more than just a social stop for brands and consumers alike. The next big step? Facebook E-Commerce.

Funeral Home

Why Twitter isn’t for Everyone.

We received this tweet from a funeral home earlier today. While we appreciate the gesture and commend them for their social media efforts, we feel

Blogger Outreach

It’s All In How You Say It: Blogger Outreach Edition

Today we had a blogger outreach success story. Our team pitched a client’s product to an influential blogger in hopes that they might want to try the free sample we wanted to send. Ideally, the blogger would accept our offer, try the sample, fall in love with it, and tell their readers (and random people on the streets) how much they simply loved the product. But that wasn’t the case.

Free Prize Inside!

Where Have All the Remarkable Products Gone?

An ideal marketing situation: each product or brand commands its own niche market. Consumers would buy products for the same benefits that marketers push. Each and every last thing on the shelf would be nothing short of remarkable. However, the truth is that we are far from an environment where consumers buy XYZ product because it is just the best damned product out there. As days, months, years go by, more and more products look alike and perform the exact same way. Unfortunately for both companies and marketers, making a product remarkable is harder, and more expensive, than ever.

The Future of Social Media

The Future of Social Media: What’s Next?

Things in the digital marketing sphere have changed drastically over the past year. In 2010, organizations were struggling with the placement of social. Where would it live? Who would control it? Do we do it in house? Hire a boutique agency or a large one? But over the past year, people have moved past the beginning stages of social and now are asking, “What now?”

Changes to Facebook Ad Manager

New Facebook Ad Manager Looks Promising

Recently, Facebook has been busy rolling out new features of its advertising platform. It first started with the addition of new types of Facebook ads, and now the social networking site is releasing a newer version of the ad manager. We’ve become accustomed to constant changes from Facebook, but this time, these changes seem to be in the favor of marketers.

Mix Up social media posts

Target Audiences: Keeping Them Engaged

The suits have been talking a lot about target audience over at Deep Ad Thoughts. How to know your target audience, find your target audience, and how to get your target audience to act. What is there other than that? Well, a lot.

We WOMmers happen to know a lot about how to leverage the web to keep your target audience engaging with you and your brand, getting them to act over and over and spreading the word about you while they’re at it. Here’s six ways to do just that.

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