Uh Oh, It’s the FTC!

It looks like the time has come for the government to have their say in the phenomenon that is social media, and they are doing

Tracking Social Media

Word of Mouth works. There are countless examples of how your brand can benefit from Word of Mouth (WOM) campaigns (as we wrote about here,

Why Flash Mobs?

What’s a Flash Mob? A flash mob, defined by Wikipedia as “a large group of people who assemble suddenly in a public place, perform an