We are a division of The Cyphers Agency. A division put together to harness the power of consumer conversation with search engine marketing, online advertising, email marketing, social media and word of mouth marketing.

PUSH to get the word out to an entire group of potential customers in order to hit those that may be currently interested in your product or service. Online banners ads, email broadcasts and WOM campaigns.

PULL to draw visitors to your web site when they are actively seeking your product or service. SEO, pay per click search engines, directory listings, and yellow page ads.

Watch and vote on your favorite Super Bowl ads

Watch and vote on your favorite Super Bowl ads

Gotta hand it to NBC and Hulu for staying on top of this year's most expensive ad placements. I read ... Read More
Millions of Reasons to Find Out What Else your Product Does

Millions of Reasons to Find Out What Else your Product Does

Of course you've seen the Levis "guys backflip into jeans" video, the Gatorade "amazing ball girl catch," or maybe even ... Read More
Tasty Short URL Tool

Tasty Short URL Tool

Twitter and the growth of micro-blogging platforms have given rise to loads of URL shortening tools. The newest of which ... Read More
Make Something Happen

Make Something Happen

Whether you want to organize an event, petition for change, or raise money, The Point is a revolutionary way for ... Read More

Social Media in Plain English

Although this is just the tip of the iceberg, Common Craft founder, Lee Lefever describes social media in a fun ... Read More
Calling all Drum-makers

Calling all Drum-makers

As we've mentioned before, buzzworthy content can do volumes more for your brand than traditional, paid, intrusive ads. Ken Brashear ... Read More
Transparency is King

Transparency is King

Belkin's recent screw up reminds us that transaprency is king. What separates word of mouth most from advertising and PR ... Read More
Celebrate 60 Years of Style

Celebrate 60 Years of Style

Puma celebrates their 60th birthday by allowing you to upload a photo and make a mashup of your face and ... Read More