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5 Great WOM Resources You Should Know About

Many of our clients are still getting aquainted with WOM tools and strategies, and are far from actual implementation. That’s why we thought we’d pull together this list of great resources that can help your WOM education. Everything from Facebook tutorials to WOM case studies – it’s all here. And if you read all this stuff and want more specialized recommendations for your business? Then feel free to give us a call.

So, in no particular order, here are 5 great Word of Mouth resources:

1. Facebook Guidebook

Compiled from Mashable blog posts (like the Twitter guidebook below), this guidebook shows you how to use Facebook for business, and gives you tons of resources.

2. Twitter Guidebook

The Twitter guidebook gets you started on the basics of Twitter, but will also show you more advanced uses if you want. If you want a bunch of followers, and you want them to love you, this is a must-read.

3. WOMMA Case Study Library

WOMMA is the Word of Mouth Marketing Association, and they are an essential resource for any company taking that wants to learn about word of mouth marketing. This section of their site contains tons of case studies that can help you learn more about WOM or help you brainstorm for your own WOM campaigns.


If you don’t already know about, you are seriously missing out. It is one of the few sites that connects online communities in real life. Are you trying to target golf players? Stay at home moms? They are all on, and are open to your communication if you know how to reach out the right way. Find your audiences here, and use them to spread the word.

5. Google Keyword Tool

If you need to find and target your audience, you need to know what they are searching for. This tool tells you the keywords you should be using/targeting, based on a few that you give, or based on your website. This is very helpful for increasing your organic search engine optimization.

So get started on your WOM education, before it’s too late! Let us know if you have any questions by email, phone, or in a comment below.

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