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Tag: WOM

Social media campaigns are like traditional advertising campaigns, but more FUN!

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Social media campaigns aren’t that different from traditional ad campaigns. They’re fun, exciting and just as effective…maybe even more so.

The Social Media Mistake: Forgetting Your Brand Strategy

As WOM gets less trendy and more ubiquitous, it’s time for a refresher course. Every company now feels like they need some kind of WOM and social media, but simply diving in won’t suffice as a smart marketing move. You’ve got to ask yourself some questions first.

Sighting: Promoted Tweets

I saw this the other day when I logged in to Twitter: a promoted trending topic. I knew that Twitter had rolled out a promoted >>

Cut the Crap – No More Lofty Social Media Terms

So we’ve been just as guilty as the next for using those lofty and abstract social media terms that drive everyone mad: transparency, engagement, content >>

We Can See Right Through You

In social media (and pretty much any other type of business), transparency is pretty important. If you are a business that is trying to increase >>

Uh Oh, It’s the FTC!

It looks like the time has come for the government to have their say in the phenomenon that is social media, and they are doing >>

Earning Ambassadors of Our Own

Word of Mouth is best spread with slow, methodological strokes using a broad brush. We also reward our evangelists, with things as simple as sending >>


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