Social media campaigns aren’t that different from traditional ad campaigns. They’re fun, exciting and just as effective…maybe even more so.
As WOM gets less trendy and more ubiquitous, it’s time for a refresher course. Every company now feels like they need some kind of WOM and social media, but simply diving in won’t suffice as a smart marketing move. You’ve got to ask yourself some questions first.
Happy 15th anniversary to Danielle, the office Queen of many hats! http://t.co/9zK1gdn7nD
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