The world of social media marketing doesn’t have to be a scary thing! We’re here to clear up some common misconceptions and keep you on the right track.
It’s important to be present on every channel. Not every social media outlet will be right for your brand, product, or business. Instead of spreading yourself thin, focus your efforts only on the networks that your target audience is most likely to engage with.
Social media marketing is free. We wish! The days of getting free advertising are long gone, and as competition grows fiercer, it’s definitely a pay-to-play world.
The more you post, the better you’ll do. Quality reigns over quantity when it comes to posting on social media. Constantly showing up in consumer’s news feeds is never a good look, and will ultimately only drive them away.
No one is reading our posts. Even though it may feel this way, your efforts are not going completely unnoticed. According to a 2011 HubSpot research study, 67% of B2C companies and 41% of B2B companies have acquired a customer through Facebook.
No one cares about what we have to say. If you are finding this to be true, take a closer look at the content being posted. People will be more engaged and interested in your social media accounts if the content is relevant to them. Post only what you would find interesting or click-worthy.
Social media marketing success cannot be quantified. There are dozens of programs, websites and analytic measuring devices that allow for all aspects of social media to be tracked. In addition, tools have been created to record revenue. For example, Facebook has introduced a pixel that tracks which ad’s lead to the most conversions.
Social media is too informal. The tone used on your social media accounts is up to you, be as formal or informal as you want! However, the informality can make your brand or business seem more relatable.
Don’t bother with Google+. Google+ might seem like a ghost town, but the fact is, according to Google executives, the site has 1.6 billion users, including 540 million monthly active users.
Social media will end email. Email is the backbone of most social media channels. After all, the email account encourages users to engage on social platforms and is a great tool to further relationships and remind the target audience about upcoming events and promotions.
It’s fine to delete negative feedback or posts. Keeping and responding to the good, bad and the ugly on your page is more beneficial than deleting the not-so-nice posts. People will post feedback whether you like it or not, so why not have it under your management? It will you’re your commitment to customer service and reinforce the messages you want to be sending!