facebook twitter rss feed linked in you tube flickrpinteresttumblremail newsletter

observation. integration. communication. open your mind.

tca push 'n pull

Tag: location-based marketing

Droppin’ Dropps: Location-Based Marketing Is Coming


An app was recetly released for the iPhone called Dropp. The app lets you leave “dropps”, or small messages, anywhere in the world. When someone else with Dropp installed on their phone gets close enough to where you left your dropp, they get a message on their phone that says, “You unlocked a new Dropp!” You can then view the message or picture from your phone. The possibilities for word of mouth marketing are pretty obvious.

Reality Check About Location-Based Marketing

A new Fast Company article reports that the average revenue bump from location-based social media campaigns (Facebook Places, Foursquare) is about 2%.

“Aw drat, guess we should throw in the towel on all that nonsense and start stapling fliers to telephone poles!”

Well not so fast. Foursquare launched in March 2009 and Facebook Places launched in August 2010. These are new services being used by a niche audience. Should we be surprised that deals on Facebook Places aren’t bringing in epic 76% revenue bumps? It’s an unfamiliar form of advertising with a small audience. We should set our expectations accordingly and continue to learn while we still have room to make mistakes.

The Wave of the Future: Geo-Networking Services (and thus local advertising opportunities)

In the marketing and advertising world, we must admit that we are always looking ahead for the next big thing. A few years ago, it >>

9 Great Tips for Local Businesses

Usually we write blog posts, hoping that you will stay here at our blog, poke around a bit, and if we are lucky, visit our >>

cyphers agency blog rss

read more

the twitter feed tca on twitter

  • Before you get wrapped up in holiday festivities, read this! https://t.co/WkqRIukrF7

    Retweet Reply Favorite (about 8 mins ago)
  • Taking calculated risks can really pay off. See how our recent digital-focused campaign won big. https://t.co/dUBwijiH5G

    Retweet Reply Favorite (about 5 days ago)
  • With the holidays approaching, we know you have a lot on your mind. Here's how to stay focused at work. https://t.co/3JHNaGDwA4

    Retweet Reply Favorite (about 6 days ago)
  • Our resident mascot is here today, resting up for her big night out at @aacspca's Lights and Leashes event. https://t.co/2vTShinJSq

    Retweet Reply Favorite (about 6 days ago)
  • Everyone's tired of hearing about the #RedCup saga but there's a lot to learn from an advertising standpoint. https://t.co/euQMrx9m7n

    Retweet Reply Favorite (about 1 week ago)