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Tag: Franchise Marketing

Franchises: Should you Have Local Social Media Accounts?


When we’re sitting down to brainstorm a social media campaign for a client, one of the first things that comes to mind is “how can >>

Facebook Photos Drive Interaction

Facebook Post With Image

Facebook posts with pictures typically garner more engagement, which is the end-game in social media, right? It also helps break the monotony of the timeline structure. Here’s an example from Chick-Fil-A.

Facebook Timeline for Brands: The Good, The Bad, and the Promising

Screen shot 2012-03-08 at 11.30.45 AM

It’s here! Marketers have been destroying their manicures for months now in anticipation of Facebook Timeline for brands, and what that will mean for their social media strategies. Now that it’s arrived, we know the answer – a whole lot, if you’re willing to do it right.

Doing It Right: Morton’s Steakhouse

Morton's WOM Success Stroy

We’ve been fond of praising those who do word of mouth marketing the right way, from musicians to the Four Seasons. And we’ve even brought to light some occasions where WOM can be detrimental to a company (remember United Breaks Guitars?). Looks like Morton’s Steak House falls under the “social media success” category. They’ve recently impressed a certain Peter Shankman, a self-proclaimed social media entrepreneur with just over 109,000 Twitter followers.

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