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Tag: Food Marketing

Instagram could be a shopper’s paradise


Good news brand marketers! Instagram has launched ads with “Shop Now,” “Sign Up” and “Install Now” buttons that link outside the app. It has always >>

Develop Content That Brings Consumers to You

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What online content do you read? Not just the stuff you glance at, what do you actually make time to sit and take in? We >>

Social Spotlight: Denny’s Grand Slam

Social Media and Denny's Grand Slam

This week’s social spotlight is for all you college fans out there. Last Monday night, Florida State beat out Auburn in the Rose Bowl. Auburn >>

A Social Media Campaign That Will Leave You “Satisfried”

Satisfried Campaign

Burger King recently launched their new product, Satisfries and they are hitting the nail on the head with every aspect of their marketing campaign. Burger >>

Pumpkin Spice Latte: It’s not a craze, it’s a lifestyle.


Ahhhhh Fall. The season of brisk walks, sweaters, Halloween and of course, the Pumpkin Spice craze.  This relatively simple blend of nutmeg, ginger and allspice >>

3 CPG Social Media Campaigns That Are Doing Something Right

CPG Brands that are doing marketing right

The Consumer Packaged Goods or CPG market is a booming one. Valued at approximately 2 Trillion dollars, as a marketer it can be a bit >>

So, Your Franchisees Have Social Media Accounts; What Now?


Having your franchisees manage their own social media accounts can be both beneficial, and challenging.  If managed well, they can drive sales and spread your >>

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