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tca push 'n pull

Tag: Consumer Packaged Goods

Finally a Facebook Update Worth “Liking”

Facebook Contest Rules Update

By now, we are all used to Facebook’s continuously changing rules and regulations. Recently Facebook has finally made some changes that have some of us >>

3 CPG Social Media Campaigns That Are Doing Something Right

CPG Brands that are doing marketing right

The Consumer Packaged Goods or CPG market is a booming one. Valued at approximately 2 Trillion dollars, as a marketer it can be a bit >>

One Crazy Campaign + One Clever Contest = 11K Entries

Social Media Campaign for Better than Bouillon

If you haven’t noticed, we get a lot of gratification out of successful campaigns that are dead on strategically. So we just have to brag >>

When Food Brands Go Social—Photo Sharing Platforms Become Your Best Friend


With photo sharing sites like Pinterest, Tumblr and Instagram all the rage right now, it seems more important than ever for food brands to jump on the social media wagon and start feeding the photo frenzy with smart content strategy.

The Customer Is Always Right… Except When They’re Not

Screen Shot 2012-12-14 at 3.41.44 PM

The customer is always right! Always. Or so the conventional wisdom goes. However, we all know that sometimes customers ask for things that you just can’t do. How far do we bend to accommodate them? I recently was faced with this dilemma on one of our client’s Facebook pages.

Social media campaigns are like traditional advertising campaigns, but more FUN!


Social media campaigns aren’t that different from traditional ad campaigns. They’re fun, exciting and just as effective…maybe even more so.

It’s the Little Wins that Count

Every blog placement, Twitter interaction and Facebook conversation, while they may seem small, are little wins that intertwine your word of mouth efforts to increase brand awareness and help propel your client to the next level.

For those of us who work on the social media side of a marketing campaign, our efforts can sometimes feel like they’re swallowed up by the overcrowded and noisy Internet. When you do break through the noise, it’s important to cherish those tiny wins because its the little wins that will make you and your brand who you are.

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