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Tag: Branding

March Madness: What does it mean for marketers?

capitalonemarchmadness

The month of March brings many exciting things: warmer weather, St Patrick’s day, the first day of spring, and of course March Madness. For many >>

A presidential race in the age of digital media

Image compliments of Cisco.com

With digital branding taking a front seat in the 2012 presidential race, it’s important to note the power of digital media, even when it comes to counting votes.

Twitter’s Brand Crisis

The big talk right now is all about Twitter’s first promotional spot, which plays on the recent East Coast earthquake. It starts with one of Twitter’s software engineers sitting at a table with a cup of coffee. He gets a tweet that is presumably that the earthquake just happened and picks his coffee up off the table as everything starts to shake, continuing to read his book unfazed. Here’s our take on the Twitter spot.

Big Results for Smaller Brands

In the past, you could have over 90% ACV nationwide (for non-food folks, that’s grocery store penetration), and your product may sell $40 million nationwide, >>


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