We love working with clients who let us do really fun and innovative things on social media. We recently finished a creative campaign for one of our favorite food brands Better Than Bouillon. The Culinary Inspiration Contest was a great success and we are super excited about the response we got.
Better Than Bouillon fans are truly the best. Not only do they LOVE the product, they are also very passionate about cooking for their families. They’re proud of the recipes that have been handed down from one generation to another and they hold their cooking memories very dear to them. We decided to create a campaign that really played up on this passion and family tradition.
The Culinary Inspiration Contest asked fans to submit a short story “nominating” their culinary inspiration. We received hundreds of amazing stories about Grandmothers, Mothers, Fathers and Friends.Over two rounds of voting the entries went from hundreds, to 25 semi-finalists, to 10 finalists to one grand prize winner. Entrants got their friends and families to vote for them using a custom Facebook tab. This was a really fun part of the contest and we saw engagement increase on the page and fans came back each day to see who was in the lead. After the voting was done, we had one grand prizewinner who ultimately won a Kitchen Aid Mixer.
In addition to the contest, we created original campaign content featuring Better Than Bouillon Recipes and inspirational quotes from famous chefs and cooks. We also added mini-contests like #TriviaTuesadays to test the knowledge of our fans on culinary history.
All in all this contest was and a great way for us to drum up engagement with the Better Than Bouillon fans and we had a lot of fun doing it.