Now Hiring: Social Media Coordinator, The Cyphers Agency

*Update: This position has been filled.

The Cyphers Agency is seeking a passionate, creative, and fun-loving Social Media Coordinator to serve as an integral member of our lean, mean word-of-mouth marketing department. The Social Media Coordinator will create great content for the web, implement social media marketing campaigns, and manage online communities.

All our team members do lots of heavy lifting when it comes to developing brand messaging, strategizing integrated marketing plans, brainstorming wild and crazy campaigns, and all in all creating great advertising.

Essential Responsibilities:

  • Support the Digital Marketing Team in researching, brainstorming and strategizing the interactive / social legs of marketing plans and advertising campaigns.
  • Create engaging content for Facebook, Twitter, Instagram, Snapchat, Pinterest, blogs (and any other crazy new platform) for a variety of brands, with careful attention paid to “on brand” tone and voice.
  • Manage online communities and problem solve online crisis situations, with keen understanding of customer service and public relations.
  • Establish and grow relationships with bloggers and other online influencers on behalf of our clients.
  • Meticulously track and report on key social media measurement areas for regular reports to our clients.
  • Staying on top of industry related news and trends.

Qualifications:

Below describes the perfect candidate… but nobody’s perfect, so if you think you would be great at this and can show us why, please apply!

  • You have a Bachelor’s degree in Public Relations, Marketing, Communications, or the like.
  • You have at least 2-3 years of experience in social media marketing.
  • You have a demonstrated understanding of marketing and advertising, and you understand how word-of-mouth tactics such as social media fit into the bigger picture.
  • You can’t get enough of Twitter, you live in Instagram and you can explain why Pinterest is so, so addictive.
  • You have experience with WordPress, understand SEO and maybe even code a little.
  • You’re a great writer. The vast majority of this job involves writing, so you should love it and be excellent at it.
  • You are good at relationships. Whether you are a building relationships with online influencers to create buzz for a brand, or with online community members turning to you as the mouthpiece of a company, you will need to be able to win others over. It comes in handy in the office, too.
  • You live for variety. You’ll be juggling several projects, big and small, so you should have experience with multi-tasking and tailoring your approach to the task at hand.
  • The more organized and experienced you are at prioritizing several projects, the better you will be at this job!

Why You’ll Love Working At TCA:

The Cyphers Agency happens to be home to coolest folks you’ll ever have the pleasure of working with. No, really. Work is so fun you’ll feel like you’re getting away with something.

Worried about becoming a Twitter monkey? Only if you decide to be. Everyone wears lots of hats around here and that means you get to do great creative and strategic work in a bunch of different ways, and you get to work with team members in every department.

This is not a job for the timid, and we think that’s a good thing. You’ll have the opportunity to jump in and leave your mark from day one. Expect plenty of responsibility without a lot of micromanaging, but with all the perks of a collaborative team environment.

Our views on work/life balance: we work hard and we play hard. You’ll be expected to kick ass in the office, but we want you to have a life outside of work and we want you to enjoy it! You’ll read this in almost every job description but we’re one of the few agencies who actually practice what we preach.

With the diverse variety of clients we have, there’s never a dull moment, and no two days are the same. And no matter what you’re into, we probably have a client that will suit your fancy… within reason.

Oh and we offer a great health care plan, among other benefits. And it’s casual Friday every day!

Google Analytics: More Than Site Traffic

Google Analytics ROI

Google-Analytics1Google Analytics is such a powerful tool but you don’t really hear folks talk about how much you can actually do through the GA dashboard. As an agency, we’re going to highlight some popular features as well as some of our favorites.

Two areas of Google Analytics that I use most to maximize ROI are Funnel Visualization and Goal Flow (Standard Reports > Conversions > Goals).

These tools are perfect for tracking consumers through your online purchase path. They are particularly helpful for e-commerce sites.

When faced with the challenge of a struggling third party e-commerce site both of these tools were extremely helpful in highlighting the drop-off point for consumers through the purchase. By tracking users through the sales process, we were able to streamline the purchase path, eliminating several drop-off points and increasing sales by 35%.

Whenever I have a project where website visitors are required to follow a specific path, I always make sure these tools are in place. We use them to pinpoint inefficiencies which allow us to get more strategic with our highlighted path, increasing the traffic flow and ultimately the overall return.

The Do’s and Don’ts of Real Time Marketing

Real Time Marketing Denny's

Real Time Marketing is all about listening to what people are talking about, and joining the conversation while simultaneously promoting your brand. This type of marketing can be incredibly effective, but it can also be dangerous. There’s a fine line between well-timed, strategic content and inappropriate posting. Knowing when to not overstep your boundaries is key. Here are a few dos and don’ts to set you up for successful Real Time Marketing.

Don’t: Make a hard sell.

Dennys1

When you’re using a current event to promote your brand, the last thing you want to do is directly sell your product. Take this tweet from Denny’s. The creative idea behind this image is brilliant, but the execution is just not there. They were trying to tack onto the success of Breaking Bad, which is great, but the Denny’s sell was way too hard. They would have been better off leaving out the text saying ” how about breaking bacon with friends at Denny’s…” and simply tweeting the image. There is enough brand recognition with the logo, and the added sell just makes this tweet seem cheesy.

Do: Have precise timing.

oreo

Remember when the power went out at the Superbowl? Well, so does social media. Tweets and Facebook posts were coming in by the millions and Oreo saw an incredible opportunity to potentially reach a high volume of constituents. Because of their excellent timing, they were able to create one of the most widely shared Real Time Marketing tweets to date. With 15k+ retweets, you don’t get much better than that. ( Note: notice how Oreo never says ” go out and buy oreos tonight”. They left out the hard sell making this tweet timely, on point, and funny without selling their product directly.)

Don’t: Use tragedy, ever.

Fox

Breaking Bad’s series finale ended a few weeks ago, and it was trending on social media for days. Recently, a reporter from Philadelphia decided to tap into this success and tweet about a shooting that had happened. Well, this was a terrible, terrible decision. Although we are sure she was merely trying to spread the message quickly, she instead made a joke out of a very real, very awful shooting. Never, ever use tragedy in your Real Time Marketing strategy. To be safe, always stick to the light hearted topics.

Do: Be clever!

Doritos

The key thing to remember when being clever is to not push so hard. This tweet from Doritos during Shark Week was a brilliant example. No, Doritos doesn’t naturally tie into Shark Week, but when you look at this picture, it just makes sense.  Unlike the Denny’s (come to our restaurant and eat bacon tweet), this soft sell makes Doritos a funny, and clever brand.

Real Time Marketing can be an incredible useful tactic if you’re trying to spread your message quickly to a large number of people. However, it is not a cut and dry method. Make sure you’re doing it right before you send out a message you can’t take back.

Five Reasons to Hire an Agency for Digital Management

online-marketing-blog-pic

online-marketing-blog-picWith the influence of social media growing rapidly, more and more business leaders are seeing the importance of creating and maintaining a presence on the plethora of social platforms. Social media marketing allows brands to interact with consumers in a completely different way than ever before. We have clients who come to us with other marketing needs but maintain their social media management in-house. While we understand it may be more economical for businesses to make these decisions, we strongly advise against this and recommend that you hire an agency {preferably us!} to manage your social media. Here’s why:

 

  1. Research. Conducting a significant amount of leg work and research is necessary in order to build a convincing and effective strategy. As an agency, we dive deep into our projects and do the necessary research to ensure we do the very best work we can for you and your brand.
  2. Strategy. Everything we do has an underlying strategy. At The Cyphers Agency, it’s what we do best. Rather than just posting goofy pictures on Facebook or re-tweeting articles we find on Twitter, each action plays a role, no matter how small, in a larger, overall marketing strategy.
  3. Integration. Many times, social media is an after-thought. People think it’s just an online space where teens and young adults hang out to connect with other users. That assumption is so far from the truth, that if your social media does stand alone, you’re killing your brand. With your larger marketing strategy in mind, we seamlessly integrate each element of your social media presence with the larger strategy to enhance the effectiveness and efficiency of your marketing and advertising campaigns.
  4. Crisis Communication. Having a crisis communication plan is critical for any brand with an established social media presence. There will inevitably be unhappy customers and the situation can turn sour pretty quickly if not handled properly. As professionals, we create plans for when these situations occur, kick into auto-pilot and work to diffuse negative situations, in turn keeping bad press and attention away so you can keep your doors open.
  5. Professional. At our agency, we are writers, creators, designers and artists and we’re pretty darn good at our jobs. Whether it’s designing a website, developing strategic content, or developing an online ad, we are skilled and trained in this profession. You wouldn’t hire someone off the street to rewire the electrical system in your office, right? So don’t hire someone to do the same for your social media.

While you may think that your marketing and advertising are things you can handle on your own, it is so crucial to have an agency help you. It alleviates the pressure and stress placed on you and your staff and it allows professionals to do an awesome job that will, in the long run, create more revenue for you. And after all, isn’t that what it’s all about?

Pepsi skips Superbowl ad in lieu of $20M social media campaign

In a seismic move for the advertising industry, one of the superbowl’s largest and most consistent advertisers (23 years straight!) won’t be making an appearance this year. Instead, Pepsi is running a campaign to see how they can better local communities.

[thanks to Mashable for posting a blog about this]

What does this mean for advertising? Well for one thing it indicates a huge shift in the way that money is being spent – companies big and small are embracing social media on an increasing scale. It will be interesting to see if this campaign works.

Another important thing to note is how advertising itself is changing. Whereas ads used to be focused on how one company differs from the other, now companies are trying harder and harder to be better than the other. Not just better at advertising, or creating a superior product, but also more socially aware and better for the community.

Pepsi’s social media campaign to better communities is far from the first campaign to do anything like this. Coca cola recently launched its Expedition 206 campaign through social media. Maybe Pepsi was a little jealous? And of course I can’t speak about charitable giving without mentioning Target, who has been giving $3 million per week since I can remember, and who ran a campaign on Facebook to let fans decide where the money went.

This underscores that the value of social media is not simply another medium for your message. It is a medium for a different message. It is a way to connect with your audience (but you better have a darn good reason to connect). If you are just spewing web content and re-hashed tv ads, you won’t get the attention and engagement that we marketing gurus so desperately desire. Give your audience what they want, and that doesn’t always mean deals and free products. In the age of information, give your audience…um…information! You are the expert in your industry, you are passionate about your product, so convey that through a discussion.

As I prepare for long periods of sitting in front of the TV and computer this holiday season, unable to move because I’m in a food coma, I will be noticing which companies use this holiday season to give something to their audiences, and engage them in a meaningful way. You can do the same, or you can just read our blog after the holidays and I’ll let you know what you missed. Happy holidays!

– Andrew

Earning Ambassadors of Our Own

Word of Mouth is best spread with slow, methodological strokes using a broad brush. We also reward our evangelists, with things as simple as sending a T-shirt and a nice message. Below, you can see a gift we presented to one of our clients. Sending a personalized message  and a Cyphers Agency T-shirt didn’t take much of our time, and it was an easy way to show someone that we value the relationship we have with them.

That’s what Word of Mouth is all about; creating relationships, fostering them and being genuine. People that think highly of your brand will spread the word. We call it earning some of our own brand ambassadors. And if they end up wearing the T-shirts we sent them, we’ll consider it WOM bonus points.