Facebook Page’s Like Totals May Have Dropped: On March 12, Facebook changed the way they measure how many people like a page by removing inactive accounts. By doing so, it allows businesses to receive up-to-date insights on the people who actively follow their page. Facebook already filters out likes and comments generated by deactivated accounts, so this new update keeps data consistent.
Twitter is experimenting with TV Timelines: Once Twitter sees users including a TV show-related hashtag, a character’s name or even a key phrase from certain shows in their tweet, users will have the option to try out Twitter TV Timelines. If they accept, they will see a new dashboard that makes it easier for viewers to track not only the conversation about the TV show, but it allows them to cut out all the noise by separating out highlights and key media. Get more details here.
On Wednesday, March 25th, Facebook’s held its F8 Conference and took video capabilities to the next level.
Facebook videos can be embedded on other sites. While it’s been possible to upload videos to Facebook for quite some time, embedding them on other sites was not an easy feat. With Facebook’s latest update, users can upload the code they are given from Facebook to share the video content on a blog or website. For more information, read this overview from TechCrunch.
‘Spherical’ Videos will be supported in News Feed. You may be wondering what a spherical video even is and how it works. These interactive short films give users the ability to see 360-degree explorations of cities, landmarks and other locations. This new addition helps to explain why Facebook acquired Oculus for $2 billion last year. Users who use the Oculus Rift will be able to “teleport” to another location in a fully immersive virtual reality environment. Check out this article that goes into more detail about how spherical videos will work.
Facebook brings businesses onto Messenger: This new set of services will allow companies to interact individually with customers through Facebook’s messenger app. It will potentially allow for a consumer to receive order notifications via instant message or buy items directly through the messenger application. This may be a long way from actually happening, but find out how it could potentially increase revenue.