The Importance of Planning and Scheduling Social Media Content

It’s 1:30 PM on a Tuesday afternoon and you are skimming through your email. As you glance down, you realize that not only have you missed posting on your brand’s social media networks today, but it didn’t happen yesterday or Friday either. The immediate anxiety kicks in, everything you were working on becomes halted and you rush to post something sub-par so that it is taken care of quickly.

This situation probably sounds very familiar to you. If there is not a dedicated team posting on the brand’s behalf, it is very easy for social media content to suffer. But don’t worry, this does not need to continue as an issue. Planning and scheduling social media content weeks in advance will not only improve the quality of the content that is being posted, but it will save you time in the long run. Here are some more benefits to think about:

  • You can make sure that time-sensitive content (holidays, promotions) is posted on time.
  • Writing everything out each month will serve as a reminder for the next year’s planning.
  • It will allow you more room for real-time updates.
  • Remove the silo. Planning ahead allows others to become involved in the process.
  • Guaranteed content mix. You’ll be able to plan out promotions versus curated content.
  • The brand voice can remain consistent.

There are many ways to set up a social media content calendar. Whether you want to create a template in Excel or make a shared document on Google, it’s important to include every day of the month and each network you use. Add as much or as little detail as you need. As long as it works for you and your team, that’s what is important.

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