How people perceive your brand matters. One negative post or comment can destroy the perception of your brand to many consumers. More and more, people are relying on the opinion of others to make decisions and form opinions about companies. While you can’t completely control what’s said about your brand online, you can add these strategies to your online marketing reputation management to get your brand back on track and in a positive light.
Respond to complaints and reviews
Not only is it important to respond to both positive and negative feedback online, but it’s also important to do this in a timely manner. If someone writes something about your brand and you don’t respond, many consumers will have the impression that you just don’t care. When you come across positive feedback, always acknowledge what was said and thank your consumer. When it comes to negative feedback, always apologize and offer a solution. And remember, you can always take the conversation offline to make sure it doesn’t get out of hand.
Network with influencers
Leveraging key influencers and bloggers can help consumers build trust with your brand. When influencers share your content, they can help you build relationships with consumers. You can also get these influencers to rate your brand and share referrals. Offer exclusive deals and create long term relationships with these consumers.
Pay attention to social media
Build your social media accounts and develop an audience on these channels. This is a great way to interact with your consumers and increase your influence and engagement. Again, you can respond to both positive and negative feedback on social media platforms. Missing this aspect could really hurt your brand reputation.
Improve your SEO efforts
SEO strategies can put you at the top of search engines, where consumers are searching for needs. If you are not present when consumers are searching keywords, you will already be placed behind your competition. SEO leverages strategic keywords and useful content that drives traffic to your website.