Search Engine Optimization (SEO) and Reputation Management (RM) are popular buzz words in digital marketing, but many people don’t know the difference between the two. Even fewer understand how they can work together as part of a digital marketing strategy.
In general, search engine optimization is a technique that brands use to boost their website’s visibility and make it easier for consumers to find them online. Whereas reputation management focuses on protecting the brand’s image by influencing consumer’s perception of the company. SEO can help with the aspects of reputation management but it can’t affect the perception of the public alone. Here’s how SEO and reputation management work in different ways.