With a title like that, you might wonder what the heck this blog entry is all about. But if you have ever used Google Trends, you know that I’m simply focusing my blog entry on timely topics to increase my search engine optimization.
Google Trends is a tool that allows you to see the current top 100 searches in Google. This is useful for blog writers, news columnists, and sometimes even stock traders, because it is shows what people want to know.
Now there are certain ways to optimize your post without breaking an unspoken code of ethics in the blogosphere. For example, if I were to write a post about our Twitter expertise, it wouldn’t make sense (or help our audience) if I peppered the entry with “danielle staub” or “xbox live” or “cop without a badge.” If I’m writing about Twitter, I should just be writing about Twitter (and maybe including Twitter trending topics like “Sotomayer”). Luckily, since this post is about search engine optimization, tagging this post with the aforementioned phrases is completely ethical 😉
Alternatively, if I were to write a blog post about the Real Housewives of New Jersey and comment on the word-of-mouth that spawns from each episode and probably contributes to the success of the show, well, that’s just good blog writing! The key is to give your audience what they want – information on the topics that they are searching. Usually you can do this easily just by doing some quick research first.
So my tip is this: when applicable, keep your posts in line with what people are searching for. Want some tips? I’m happy to help. If they don’t like it, they can always click the “back” button. But don’t try and artificially optimize your post if it doesn’t have anything to do with the keywords you are using. After all, the worst thing you can do is piss off the people on the internet.