A Software Developer Shows Us How To Do Viral Marketing

iPhone development team taptaptap posted a run down of 10 more useful iPhone tip & tricks on their blog last Friday. They were really good tips. Even as a self-professed iPhone nerd, I didn’t know some of these tips.

I know what you’re asking, “Ok fanboy, what does any of this have to do with social media?”

Well honestly, what’s better than a list of awesome tricks? Even jaded iPhone “experts” are commenting on the post saying it’s the best list of tips they’ve seen. It has almost 650 tweets. That’s pretty decent traffic to the blog of this modest indie developer. taptaptap even took it one step further and integrated little pitches of their own apps into the list.

For each tip, taptaptap included iPhone screen shots showing how the trick works. This is one for the built in Apple camera app:

And then twice they followed the Apple app screenshot with a screen shot of one of their apps and how it it improves on the features of the build in app. This one shows taptaptap’s app, Camera+, and how it differentiates from Apple’s built in camera app:

The integrated pitches were very tasteful, never overbearing and didn’t dominate the post. taptaptap did a great job compiling information they knew was unique and would get people to pass the post around, driving traffic to their site and getting eyes onto their products.

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