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I Hope This Gets To You (And Everyone Else on the Internet…)

Danielle D Ali, Social Media Coordinator

I ran across this video on Gizmodo and, well, just watch it first:



I was immediately struck by this video for two reasons: Number one, it pulled at my heartstrings. I must admit that at first, the “aww” factor got me. My husband and I were once in a long-distance relationship and so I get just how meaningful this will be for the video creator’s girlfriend when she does see it (she hasn’t yet).

But then I noted one small fact that Gizmodo was sure to point out: The guy that made it is in a band called The Daylights. It’s a band I could like judging by this song, but I had never heard of them. Until now. Hmm… I think there is a name for this… oh, yeah. Viral marketing. What better way to get people to pass your band’s music along than fueling it with a romantic story, complete with a call-to-action anyone with a soul couldn’t refuse?

Maybe I’m a cynic. When you work in advertising, you start to think about the motives behind everything. Maybe both romance and exposure for his band was this guy’s aim. While the video hasn’t gotten to her yet, the second part seems to be working out well – Katy Perry has tweeted it and he got an interview with The Village Voice. We’ll have to wait and see if his long-distance love is impressed, though I have a feeling she will be.

What do you think? Savvy social media marketing maneuver, or simply a romantic boyfriend sending a sweet message in a big way?

23 Responses to “I Hope This Gets To You (And Everyone Else on the Internet…)”

  1. Christina D on December 2nd, 2010 at 12:58 pm#

    I’d say this is an attempt at marketing the song and not at getting to a girl, but I am cynical. The song is pretty sappy and the hands look like a chicken when they are making the face shape.

  2. Joe on December 2nd, 2010 at 3:48 pm#

    Total SM marketing in my opinion.

  3. Lucas Hanyok on December 2nd, 2010 at 4:09 pm#

    Hand animation makes everything better.

  4. Lukehanyok on December 2nd, 2010 at 4:27 pm#

    Hand animations make everything better.

  5. Anna Forbes on December 3rd, 2010 at 7:48 pm#

    Love this! Whatever the motive may be (make it big, get the girl, or both) I think it’s quirky and original and DEF viral marketing.

  6. Julianna Hawk Wittig on December 4th, 2010 at 12:53 pm#

    I’m going to vote marketing attempt. Let’s be honest here, she moved away.. not to some remote location without a phone. He is still talking to her, hopefully on a regular basis. So while it is sweet and a interesting experiment; it’s true value is with the mass exposure it will receive. Not with her; while I am sure he will get bonus points from her.

    Now, if it was a video trying to find a lost love or stranger on a train…then I might vote pure romantic motives.

  7. Walter M on December 5th, 2010 at 4:24 am#

    I think he is not in the band, but lives with the band and that they owe him lots of favors. I say its pretty real.

    • Danielle Destrade on December 6th, 2010 at 4:52 pm#

      Right you are! It looks like The Daylights will owe Walter (a creative director) a bunch more favors now that the video has been such a successful promotional tool.nnPS: Funny coincidence with you name there :)

  8. Walter M on December 5th, 2010 at 4:24 am#

    I think he is not in the band, but lives with the band and that they owe him lots of favors. I say its pretty real.

    • Danielle D. Ali on December 6th, 2010 at 4:52 pm#

      Right you are! It looks like The Daylights will owe Walter (a creative director) a bunch more favors now that the video has been such a successful promotional tool.

      PS: Funny coincidence with you name there :)

  9. Andrew on December 9th, 2010 at 3:14 pm#

    I think this is totally weird and not heartwarming at all. Why doesn’t he just sing himself? Is he super ugly? What girlfriend would rather see the hands of strangers “sing” to her than the actual dude she is with? He should have spent the money and time on a plane ticket to go see her.

  10. Andrew on December 9th, 2010 at 3:14 pm#

    I think this is totally weird and not heartwarming at all. Why doesn’t he just sing himself? Is he super ugly? What girlfriend would rather see the hands of strangers “sing” to her than the actual dude she is with? He should have spent the money and time on a plane ticket to go see her.

  11. Andrew on December 9th, 2010 at 3:14 pm#

    I think this is totally weird and not heartwarming at all. Why doesn’t he just sing himself? Is he super ugly? What girlfriend would rather see the hands of strangers “sing” to her than the actual dude she is with? He should have spent the money and time on a plane ticket to go see her.

  12. Charline Touchard on December 11th, 2010 at 5:09 am#

    It’s definitely viral marketing. However, being a romantic sap at heart, my vote goes to “getting the girl”. Regardless of the intent, it’s definitely creative!

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