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observation. integration. communication. open your mind.

tca push 'n pull

Archive: February, 2009

Create your own YouTube in seconds

Newish social media tool, Fliggo allows its users to create their own video sharing YouTube-like site or video blog. Pretty neat idea, though why would anyone use it if they could just as easily set up their own channel on YouTube or create accounts on Vimeo, Veoh, Dailymotion, Metacafe, etc.? The answer may be in the ability to customize the appearance. Here’s more on what Fliggo offers and how you can use it.

Picking the Right Networks

Social media and word of mouth marketing are definitely HOT, but as a nation bent on consumption, it is important to do the research before jumping in. Joining every network out there can be disastrous, but with SO many to choose from, how do you know which one is right for you? Here’s a little help to get you started.

Can Germs Catch Germs?

BBC Magazine recently ran an article called, The 101 Greatest Questions of All Time including gems such as Where is the safest place to stand outside in a thunderstorm? and What is OK short for? One of the best ways to engage your community across many social networks is to ask a question. So, what kind of questions should you be asking?

Twitter Gets Integrated Search

According to their blog, the growing popularity of Twitter Search has prompted the integration of the service that exists now as a subdomain on Twitter’s main site. Twitter is currently testing this new feature among a selected group of users. From Twitter:

Today, we’ve placed Search and Trends into the signed-in home pages of a limited set of accounts to get a better sense of how it works for folks before we release the feature completely into the wild. Most people will not see this test, just a small, random subset.

Here’s what it looks like…

Facebook: A Lesson in Listening

By now, you may have heard about Facebook’s changes to its Terms of Service. In a sense, the changes make it so that Facebook owns anything you put on their service, even if you delete your account (or delete information). Soon after these changes were announced, it’s users got pissed… Here’s what went down, and the implications…

The Race to Getting More Followers

Don’t get me wrong, we love Twitter. It has become an excellent source for networking, meeting new people, building community, and generating leads. One unfortunate byproduct of this has become a sort of unspoken race to see who can gain the most followers. But, does the number of followers one has determine how important or relevant they are? Not exactly… Here’s why…

Sometimes, you just gotta show ’em

Sometimes, consumers just need to see your product in action in order to make the decision to go with your brand. Here’s an example of a campaign for OMO detergent that does just that. Click here to see the full campaign and why it works…

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